Friday 11 May 2012

Digital PM

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Digital PM The Wall
iPad Mini 7in to launch in October with $200 price tag?
James Walters
11 May 2012, 10:34AM

Apple's much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. Apple’s much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. This comes from a source of iMore who also claims the price will be a meager US$200-250 (£125-£155).

Facebook: The underage question - when should you let you child on social networks?
Carrie Grafham
11 May 2012, 10:16AM

Facebook: The underage questionI held out for as long as possible, but a few months ago, I allowed my 11yr old son to open a Facebook account (their 'terms of service' state they have to be 13). Frankly, I was just as concerned about the necessity of lying about his age as I was about the safety issues, and even more so about the temptation to spend yet more time in front of a screen.

The Wisdom of Harry - The four pillars of social media marketing
Neil Kleiner
11 May 2012, 8:37AM

The four pillars of social media marketing - The Wisdom of Harry Nilsson This week I’ve been amazed by the prophetic wisdom of folk music legend Harry Nilsson. In 1969 he sang: "Everybody's talking at me, I don't hear a word they're saying, Only the echoes of my mind."

Canada's Globe and Mail moves forward plan for paywall, says ad market unpredictable
@gordonmacmillan
11 May 2012, 7:08AM

The globe and mail in Canada is to implement a paywallCanadian national newspaper The Globe and Mail is to follow The New York Times and others and begin charging its readers for content. The paper is to implement a metered paywall system although it has yet to announce how much it will charge or how many articles it will give readers for free.

Former Guardian leader predicts The Times paywall will evolve into freemium model
Arif Durrani
10 May 2012, 3:12PM
News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.
Google Firestarters: The war on personal privacy has barely begun
Chris Pearce
10 May 2012, 2:21PM

Last week, I was lucky enough to attend the fifth in the series of Google Firestarters events for planners and digital media folk. Cory Doctorow, the renowned science fiction novelist, journalist, technology activist, and co-editor of Boing Boing was on intense, rapid fire, glorious form. I began with every intention of tweeting ironic witticisms from the event but was so drawn in by his manic and impassioned delivery that it was impossible to do anything but listen intently for fear of missing something.

The Curated Self - how social media creates the 'virtual self'
Jeremy Garner
10 May 2012, 11:33AM

The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.

Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.

Is Twitter turning all of its users into journalists?
@gordonmacmillan
10 May 2012, 11:18AM

It has been said before that Twitter is turning us all into journalists as we retweet and share the news.

Enter an interesting post on Nieman Labs about a study looking at how politically engaged Twitter users have begun to display journalistic behaviour and how they help shape it as a news source.

Twitter infographic: Don't be a twit - tweet your customers
Polly Becker
10 May 2012, 11:00AM

Twitter: the doorway to customer serviceA Twitter infographic here from Yell looking at how consumers increasingly like to interact with businesses on the social network.

It’s a little basic, but it serves as a great reminder of the growing importance that the microblogging network has when it comes to customer service.

Facebook to launch its own App Store and charge for downloads
@gordonmacmillan
10 May 2012, 9:52AM

The Facebook App StoreFacebook is finally launching an App Store of its own. The store is currently in beta testing, but the idea is for something similar to the Apple or Google app stores. It will provide a place to promote and discover new social apps and is due to go live in the coming weeks.

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