| Latest news | |  | | | | | O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet engagement' rate of 117%, well above the 1-3% average, according to stats from the microblogging platform. | | |  | | | | | Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands? | | |  | | | | | Can brands determine the value of a Facebook 'like' or a Twitter follower? Yes, if they use the right measurement tools and view social activity in the context of the sales cycle. | | |  | | | | | KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement. | | |  | | | | | The days of buying banner placements in blocks of thousands or millions of impressions could be numbered. With real-time bidding, brands are targeting specific online audiences on web pages as they browse. | | |  | | | | | With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers. | | |  | | | | | WWE, the Wrestling organisation, has appointed Collective to its online ad sales account for both display and video, as it steers its strategy towards video content. | | |  | | | | | Facebook is attempting to raise $10.6bn (£6.5bn), as it prepares the final stages of what is being touted as the largest Silicon Valley IPO in history. | | | | | | | Latest jobs | | | Account Director | | Recruiter RLA | | Salary £40k - £45k (depending on experience) | | Location Bournemouth | | | | | Senior Developer | | Recruiter Bray Leino | | Salary Circa £35k, (depending on experience) | | Location Bristol | | |  | | |
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