Friday, 4 May 2012

Campaign Daily Fix - CityJet, Jedi day, Mars, Daily Diary, WPP, Campaign Viral Chart, Olympic ad

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Latest News
CityJet hands £4m ad account to Beta
by Sara Kimberley,
04 May 2012, 11:40AM
CityJet hands £4m ad account to Beta
CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account.
Jedi day: Top 10 shared Star Wars ads
by Ben Hall,
04 May 2012, 08:30AM
Jedi day: Top 10 shared Star Wars ads
We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination. May the fourth be with you.
Mars named Cannes Advertiser of the Year
by Daniel Farey-Jones,
03 May 2012, 03:24PM
Mars named Cannes Advertiser of the Year
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.
Daily Diary - K1D wins Campaign pool tournament 2012
04 May 2012, 12:22PM
Daily Diary - K1D wins Campaign pool tournament 2012
Who needs Cannes when you can get 15 agencies to meet in one of London's most illustrious locations, King's Cross, for one of the industry's most sought-after prizes, the Campaign pool tournament 2012?
WPP lands global Bank of America ad and branding account
by Daniel Farey-Jones,
04 May 2012, 12:25PM
WPP lands global Bank of America ad and branding account
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
Campaign Viral Chart: Roller skates beat drugs in new viral hit
by Ben Hall,
04 May 2012, 08:00AM
Campaign Viral Chart: Roller skates beat drugs in new viral hit
An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.
Controversy surrounds Argentine Olympic ad
by Georgina Brazier,
04 May 2012, 12:50PM
Controversy surrounds Argentine Olympic ad
An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.
Latest Work
Zonajobs 'grandma' by DraftFCB Argentina
03 May 2012, 10:51AM
Zonajobs 'grandma' by DraftFCB Argentina
A grandmother gets killed repeatedly in a new DraftFCB Argentina spot for the job site Zonajobs.
BBC 'Torch relay' by RKCR/Y&R
02 May 2012, 04:08PM
BBC 'Torch relay' by RKCR/Y&R
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell Roalfe/Y&R.
Ambrosia Rice 'picnic' by Dare
02 May 2012, 03:51PM
Ambrosia Rice 'picnic' by Dare
Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice snack pots are both creamy and naturally low in fat.
Foster's 'Lucy' by Adam & Eve
02 May 2012, 12:38PM
Foster's 'Lucy' by Adam & Eve
Adam & Eve has created the seventh execution in its Foster's 'good call' campaign, which shows its agony uncles 'Brad' and 'Dan' getting their first female caller.
Also in the News
Premier League tenders for new broadcast rights
by Mark Banham, 04 May 2012, 12:30PM
BA unveils plans for giant screen in Olympic Park
by Loulla-Mae Eleftheriou-Smith, 04 May 2012, 09:10AM
Sly Bailey to step down as CEO of Trinity Mirror
by Jeremy King, 03 May 2012, 06:04PM
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
by Sarah Shearman, 04 May 2012, 12:05PM
Latest Blog Entries
If everyone else is going mobile, should you?
Tara Beard-Knowland, 04 May 2012, 11:05AM
Empowering your team: how to avoid being a one-man band
Chris Ingram, 03 May 2012, 4:05PM
PREDATORY MEDIA
Dave Trott, 01 May 2012, 8:05AM
Review of the NABS Rugby 7s Golden anniversary edition
Luke Morris, 30 April 2012, 4:04PM
A little experiment
Steve Henry, 29 April 2012, 3:04PM
Advertising Re-imagined
Jonathan Akwue, 28 April 2012, 10:04AM
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