Breaking news from Brand Republic - Marketing spend survey, Pepsi on Xbox, EDF, Tourism minister defends campaign, Media 360, Trading Places

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Marketing spend to increase in 2012, indicates survey by Matthew Chapman 11 May 2012, 09:26AM A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims. Pepsi launches 'crowd surfing' football game for Xbox Live by Sarah Shearman 11 May 2012, 09:15AM Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service. EDF unveils zoetrope campaign for Thank Yous push by Matthew Chapman 11 May 2012, 08:00AM EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May). Tourism minister defends VisitEngland campaign against industry biteback by Loulla-Mae Eleftheriou-Smith 10 May 2012, 02:00PM Tourism and heritage minister John Penrose and VisitEngland head James Beresford have stuck up for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event. Expedia's senior marketing director joins Media360 client panel by Jeremy King 11 May 2012, 08:44AM Andrew Warner, senior marketing director at Expedia, has joined the client panel that is taking place at Media360 on Thursday 17 May in the Hilton at T5. Trading places: this week's people moves by Daniel Farey-Jones 11 May 2012, 09:45AM CHI's Patricia McDonald takes an executive planning director role at Isobar while BlackBerry parent RIM hires a new chief marketing officer in Brand Republic's round-up of this week's people moves in advertising, marketing and media. Opinion Can advertising change the world? by Paul Brazier, executive creative director, AMV BBDO 10 May 2012, 09:54AM You might wonder what someone who has spent his days helping to convince people of the excitements of certain brands of afternoon beverages or potato-based snacks has to say about overseas aid. And you'd be right to ask that question. Russell Davies: If you're a planner, prepare to unleash your creative streak by Russell Davies 10 May 2012, 08:00AM I'm teaching a course in a couple of weeks and I'm worrying what to talk about. It's one of a series of seminars for senior planners and my bit is called "Making the most of your creativity". Intelligence Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics by Rachel Barnes 10 May 2012, 12:30PM He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive? High times for booming energy-drinks sector by Loulla-Mae Eleftheriou-Smith 10 May 2012, 12:45PM Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category Also in the news Thomas Cook head knocks Government's 'stay at home' campaign by Loulla-Mae Eleftheriou-Smith, 10 May 2012, 12:56PM Local TV 'beauty parade' kicks off by Maisie McCabe, 10 May 2012, 04:12PM ITV signs up Pepsi for Shazam-enabled ad in BGT final by Matthew Chapman, 10 May 2012, 11:44AM Trinity Mirror hit by double-digit fall in ad revenues by John Reynolds, 10 May 2012, 11:30AM Latest Blog Entries Time shocks readers with breastfeeding image as cover goes viral @gordonmacmillan, 11 May 2012 Lil Wayne climbs a Mountain and gets Dew rewards... Chris J Reed, 11 May 2012 Smart phone: dumb nation? John Carroll, 10 May 2012 England is West Brom (not Chelsea) Sue Unerman, 10 May 2012 Guardian floated the idea of supporting David Cameron and Tories to Coulson @gordonmacmillan, 10 May 2012 If it's OK by Gary Neville, it's OK by me John Reynolds, 10 May 2012 Latest jobs Product Marketing Executive - iPhone/iPad accessories Recruiter GEAR4 Salary £20,000 - £22,000 dep on exp Location High Wycombe Account Manager - Dynamic Content Advertising Recruiter dmpeople Salary Up to £40,000 plus benefits Location London - Soho Senior Strategist / Planner - CRM / Relationship Marketing savvy, digital definitely - very inspiring Automotive brand... 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