Tuesday, 22 May 2012

Marketing Daily - Government focuses on growth in new cross-Whitehall marketing strategy; plus Orange, Xbox, Dove, and Yell

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Government focuses on growth in new cross-Whitehall marketing strategy
Gemma Charles,
22 May 2012
 

The government is to make ad campaigns aimed at stimulating growth a...
Government: new anti-smoking campaign planned for October
 
 
Orange invests in film ties after sponsorship review
Matthew Chapman,
22 May 2012
 

Orange is to overhaul its brand sponsorship activity, ending its association with...
Orange: latest Gold Spot with stars from The Inbetweeners and The Expendables
 
 
Xbox recruits Chelsea stars for Summer of Sport campaign
Matthew Chapman,
22 May 2012
 

Microsoft is aiming to capitalise on summer sporting events such as the...
Chelsea: players feature in Xbox and Right To Play joint campaign
 
 
Dove seeks 'brand love' with strategic shift to Facebook
Loulla-Mae Eleftheriou-Smith,
22 May 2012
 

Unilever is switching the focus of its Dove marketing strategy to Facebook,...
Dove: launches self-esteem activity on Facebook
 
 
Yell loses marketing chief Ashmore amid overhaul
Matthew Chapman,
22 May 2012
 

Directories brand Yell is to be re-branded as 'hibu' and has parted...
Jenny Ashmore: leaving Yell
 
 
BA names Hamish McVey as head of brands
Loulla-Mae Eleftheriou-Smith,
22 May 2012
 

British Airways has promoted Hamish McVey from brand and design manager to...
British Airways: appoints Hamish McVey as head of brands and engagement
 
 
Apple cements most valuable brand status as UK's giants slide
Daniel Farey-Jones,
22 May 2012
 

Apple has extended its lead at the top of Millward Brown's annual...
Apple: global sales of its iPad tablet helped secure its most valuable brand status
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
Noelle McElhatton,
22 May 2012
 
M&S profits drop for first time in three years
Matthew Chapman,
22 May 2012
 
Microsoft prepares MSN UK 'Best of now' campaign
Sarah Shearman,
22 May 2012
 
 
 
Blogs
 
 
Is there more to Samsung than Chelsea realise?
Unofficial Partner
 

Samsung and Chelsea have had a good week. But what now? After the penalty shootout...
 
 
What will an end to ‘one bag legislation’ mean for travel retail?
Sally Alington
 

The recent news that the European Parliament has voted in favour of stopping airlines from...
 
 
Helen Edwards: Get personal with your brand
Helen Edwards
 

One of the most profound differences between the act of consuming a brand and the task of marketing it is...
 
 
Products, products everywhere and never time to think
Jonathan Weeks
 

When predictions were made about the "modern technological age" in which we now live,...
 
 
Power 100 in the digital age
Nicola Clark
 

Power remains the most elusive of traits; but this year's Power 100 is based on...
 
 
 
 
 
 
Whitepapers
 
 
Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)
 
The online world is moving and innovating constantly but it’s not ...
 
 
Adobe Report: Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports)
 
Producing compelling video content is key - but how do you make yours st...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Customer Marketing Manager, Stopgap £31700 - £50300 per annum, South East England

Technical Project Manager - Specialist Digital Agency, Ad Lib £30000 per annum, Bristol

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Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges

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Marketing Officer, Southampton City Council £21,221 - £28,661, Southampton

Digital Project Manager, Purple Consultancy £28000 - £32000 per annum, London

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