Thursday, 31 May 2012

Digital AM - Times, British American Tobacco, McLaren, Birds Eye, Empire

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Times drops paywall for Jubilee weekend
Times drops paywall for Jubilee weekend
by Daniel Farey-Jones
31 May 2012, 12:05PM
The Times and The Sunday Times will throw their websites open and make The Sunday Times app available for a free trial this Saturday and Sunday (2 June and 3 June) to celebrate the Queen's Diamond Jubilee.
British American Tobacco seeks digital shop for new luxury range
British American Tobacco seeks digital shop for new luxury range
by Anne Cassidy
31 May 2012, 08:00AM
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.
SapientNitro wins McLaren digital business
SapientNitro wins McLaren digital business
by Sara Kimberley
31 May 2012, 11:00AM
McLaren Automotive has appointed SapientNitro to handle its global digital account.
Birds Eye launches Clarence's Cookbook app on Facebook
Birds Eye launches Clarence's Cookbook app on Facebook
by Sarah Shearman
31 May 2012, 08:30AM
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.
Empire launches iPad edition in U.S.
Empire launches iPad edition in U.S.
by Nick Batten
31 May 2012, 11:11AM
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad edition of the title, to tap into the 500,000 monthly unique users that visit the Empire website in the US.
Bilboul named group CEO in Karmarama/Crayon merger
Bilboul named group CEO in Karmarama/Crayon merger
by Anne Cassidy
31 May 2012, 10:55AM
Karma Communications Group, which owns Karmarama, has merged the agency with its sister shop Crayon.
Neil Jones joins Johnston Press as commercial chief
Neil Jones joins Johnston Press as commercial chief
by Katherine Levy
31 May 2012, 09:50AM
Neil Jones, the former Carat managing director, has been appointed to the newly created role of group commercial and marketing director at Johnston Press.
Can Neil Jones help transform Johnston Press?
Can Neil Jones help transform Johnston Press?
by Arif Durrani
31 May 2012, 09:30AM
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.
Steve Atkinson joins mobile network AdMaxim
Steve Atkinson joins mobile network AdMaxim
by Maisie McCabe
31 May 2012, 09:18AM
Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa (EMEA).
Adap.tv launches third-party video apps hub
Adap.tv launches third-party video apps hub
by Daniel Farey-Jones
31 May 2012, 10:25AM
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third-party video ad technologies through its own Adap.tv console.
Also in the news
Samsung adds music store to mobile offering
by Matthew Chapman, 30 May 2012, 11:48AM
Kleenex rolls out Facebook game for hay fever sufferers
by Sarah Shearman, 30 May 2012, 10:14AM
Glacéau vitaminwater in Olympic ticket Twitter giveaway
by Loulla-Mae Eleftheriou-Smith, 30 May 2012, 09:15AM
Pepsi partners Twitter for long-term music promotion
by Sarah Shearman, 30 May 2012, 11:48AM
From the blogs
A tweet too far?
Geoff Gower
31 May 2012, 10:01AM
Seoul's sunny sale
Greg Taylor
31 May 2012, 9:46AM
Fox News airs four minute Obama attack ad on its morning news show
@gordonmacmillan
31 May 2012, 8:47AM
Mobli seeks to become a visual, social, Google
Charlotte Henry
31 May 2012, 8:12AM
Justin Bieber, the tech savvy celebrity venture capitalist
@gordonmacmillan
31 May 2012, 7:48AM
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