Thursday, 3 May 2012

Marketing Daily - M&S' Steven Sharp: Why celebrity is vital to our marketing. Plus Waitrose, Stella Artois, Spotify and Thomas Cook

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
M&S' Steven Sharp: Why celebrity is vital to our marketing
Matt Chapman,
03 May 2012
 

M&S' marketing chief talks star-laden campaigns, restructuring - and his future.

Steven Sharp, M&S executive director of marketing
 
 
Waitrose matches Tesco prices as Morrisons' growth slows
Daniel Farey-Jones,
03 May 2012
 

Waitrose has pledged to match Tesco's prices on all branded grocery products...

Waitrose: extends price match activity
 
 
Save the planet marketing 'won't change consumer behaviour'
Gemma Charles,
03 May 2012
 

Brands rolling out catch-all "save the planet" initiatives, such as Procter &...

Procter & Gamble: 'future friendly' campaign has been labelled dated and unfocused
 
 
Olympic organisers must prepare for huge demand on mobile network, says eBay
Matthew Chapman,
03 May 2012
 

EBay has warned Locog about being ready for the "unprecedented demand" that...

Mobile usage: Locog warned about demand on networks during the Games
 
 
Stella Artois brings back Pulp Fiction for Facebook fans
Gemma Charles,
03 May 2012
 

Stella Artois is to host a series of unique screening events of...

Pulp Fiction: Stella Artois runs cinema promotion on Facebook
 
 
Spotify launches iPad app
Sarah Shearman,
03 May 2012
 

Spotify, the online music provider, has launched its long-awaited iPad app, which...

Spotify: makes its debut on the iPad
 
 
Sainsbury's enters music download market
Matthew Chapman,
03 May 2012
 

Sainsbury's has jumped into the increasingly competitive online music market by launching...

Sainsbury's: launches music downloads service
 
 
Thomas Cook overhauls 2013 strategy to ease booking process
Loulla-Mae Eleftheriou-Smith,
03 May 2012
 

Thomas Cook marketing director Michael Johnson has vowed to focus the tour...

Thomas Cook: revamps its 2013 summer marketing strategy
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Brand Health Check: Aquascutum
Kim Benjamin,
03 May 2012
 
Wagamama intsalls Blippar technology for diners
Sarah Shearman,
03 May 2012
 
Jaguar to air Homeland-themed ad
Maisie McCabe,
03 May 2012
 
 
 
Blogs
 
 
Grand incentive to alter pack mentality
Helen Edwards
 

You’ve just woken up and already there’s a critical text from the boss, ending with that most patronising of words:...

 
 
Survival of the fittest
Heather Westgate, TDA
 

Some of the world's brightest and most influential marketers gathered at the Festival of Media...

 
 
Kellogg’s should be next shirt sponsor of Man Utd
John Reynolds
 

Ask the average Manchester United fan what he thinks about AON, and he'll probably say:...

 
 
The four economic reasons to rebrand your business
Sookie Shuen
 

How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
Barclays Should Forget CSR And Pay More Tax
Unofficial Partner
 

Character is what you do when you think nobody is watching. When Barclays...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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