Thursday, 3 May 2012

Campaign Daily Fix - AA, Muller, HTC, Kronenbourg, Boots, ITV, Cilla Snowball, ZenithOptimedia

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Latest News
The AA calls £7 million advertising review
by Jeremy Lee,
03 May 2012, 08:00AM
The AA calls £7 million advertising review
The AA has put its £7 million advertising account up for pitch.
VCCP lands £25 million Muller ad account
by Jeremy Lee,
03 May 2012, 08:00AM
VCCP lands £25 million Muller ad account
VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London, which resigned from the account in December last year.
Agencies line up for HTC social media account
by Sara Kimberley,
03 May 2012, 08:00AM
Agencies line up for HTC social media account
HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity.
Kronenbourg hands £5m creative account to Ogilvy & Mather
by Sara Kimberley,
03 May 2012, 08:00AM
Kronenbourg hands £5m creative account to Ogilvy & Mather
The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK advertising account.
Boots kicks off pitch for global digital business
by Anne Cassidy,
03 May 2012, 08:00AM
Boots kicks off pitch for global digital business
Boots, the high-street retailer, is reviewing its global digital advertising arrangements.
Media shops and ITV clash over demand to open books
by Maisie McCabe,
03 May 2012, 11:00AM
Media shops and ITV clash over demand to open books
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny.
Cilla Snowball named new Advertising Association chairman
by Jeremy Lee,
03 May 2012, 11:00AM
Cilla Snowball named new Advertising Association chairman
Cilla Snowball, the group chairman and group chief executive of Abbott Mead Vickers BBDO, has become the first female chairman of the Advertising Association.
Sean Healy joins ZenithOptimedia as global planning director
by Katherine Levy,
03 May 2012, 11:00AM
Sean Healy joins ZenithOptimedia as global planning director
Sean Healy, the managing director at Walker Media, has been poached by ZenithOptimedia to become its global planning director.
Latest Work
Ambrosia Rice 'picnic' by Dare
02 May 2012, 03:51PM
Ambrosia Rice 'picnic' by Dare
Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice snack pots are both creamy and naturally low in fat.
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012, 11:05AM
Jammie Dodgers 'Dodgers number 1' by VCCP
VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
Strongbow 'get the job done' by St Luke's
01 May 2012, 11:22AM
Strongbow 'get the job done' by St Luke's
Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a reward for men who "get the job done".
Irn-Bru 'gets you through' by The Leith Agency
30 April 2012, 04:04PM
Irn-Bru 'gets you through' by The Leith Agency
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
Also in the News
Blue Hive appoints Karin Onsager-Birch as ECD
by Sara Kimberley, 03 May 2012, 11:45AM
London Business School hires The Communications Agency
by Ian Darby, 03 May 2012, 11:40AM
EDF hires AKQA as lead digital agency
by Sara Kimberley, 03 May 2012, 11:00AM
Schwarzkopf signs as headline Big Brother sponsor
by Maisie McCabe, 03 May 2012, 11:00AM
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