| | | Latest News | | | | | The AA has put its £7 million advertising account up for pitch. | | | | | | VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London, which resigned from the account in December last year. | | | | | | HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity. | | | | | | The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK advertising account. | | | | | | Boots, the high-street retailer, is reviewing its global digital advertising arrangements. | | | | | | A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny. | | | | | | Cilla Snowball, the group chairman and group chief executive of Abbott Mead Vickers BBDO, has become the first female chairman of the Advertising Association. | | | | | | Sean Healy, the managing director at Walker Media, has been poached by ZenithOptimedia to become its global planning director. | | | Latest Work | | | | | Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice snack pots are both creamy and naturally low in fat. | | | | | | VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent. | | | | | | Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a reward for men who "get the job done". | | | | | | The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour. | | | | Latest Blog Entries | | PREDATORY MEDIA | Dave Trott, 01 May 2012, 8:05AM | | Review of the NABS Rugby 7s Golden anniversary edition | Luke Morris, 30 April 2012, 4:04PM | | A little experiment | Steve Henry, 29 April 2012, 3:04PM | | Advertising Re-imagined | Jonathan Akwue, 28 April 2012, 10:04AM | | Real World Stunts: Just a fad? | will pyne, 27 April 2012, 11:04AM | | Dial 'erm' for Murdoch | Jeremy Lee, 25 April 2012, 4:04PM | | | | | | | |
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