Tuesday, 22 May 2012

Digital AM - Dove, Google Chrome, MSN UK, Future, Media360

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Dove seeks 'brand love' with strategic shift to Facebook
Dove seeks 'brand love' with strategic shift to Facebook
by Loulla-Mae Eleftheriou-Smith
22 May 2012, 08:30AM
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.
Google Chrome beats IE to become the world's favourite browser
Google Chrome beats IE to become the world's favourite browser
by Sarah Shearman
22 May 2012, 10:36AM
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.
Microsoft prepares MSN UK 'Best of now' campaign
Microsoft prepares MSN UK 'Best of now' campaign
by Sarah Shearman
22 May 2012, 08:30AM
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.
Future reports pre-tax loss but digital revenues surge
Future reports pre-tax loss but digital revenues surge
by John Reynolds
22 May 2012, 08:51AM
Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six months to March 2012, but said digital revenues have surged by 37% as it becomes a more digital-centric business.
Media360: The Week's commercial leader talks about adapting to the iPad
Media360: The Week's commercial leader talks about adapting to the iPad
by Arif Durrani
22 May 2012, 08:30AM
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
Europe instructs Google to offer search dominance remedies
Europe instructs Google to offer search dominance remedies
by Sarah Shearman
21 May 2012, 04:28PM
Google has been given a "matter of weeks" by the European Commission to offer remedies to concerns about its dominance of the search market "for the benefit of competition and innovation in the sector".
Also in the news
Yell loses marketing chief Ashmore amid overhaul
by Matthew Chapman, 22 May 2012, 08:30AM
Apple cements most valuable brand status as UK's giants slide
by Daniel Farey-Jones, 22 May 2012, 08:46AM
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
by Noelle McElhatton, 21 May 2012, 10:36AM
Waterstones to sell Amazon's Kindle
by John Reynolds, 21 May 2012, 11:10AM
4th Screen Advertising to sell ads on Daily Mash mobile site
by Sarah Shearman, 21 May 2012, 11:08AM
Trinity Mirror rolls out call to action online ads
by Nick Batten, 21 May 2012, 10:30AM
From the blogs
Insights versus Inference; how brands can benefit from both to become more social
Joanne Jacobs
22 May 2012, 8:35AM
PRs expect SEO income rise, but is the knowledge there to support it?
Chris Lee
22 May 2012, 8:07AM
WHAT'S THE STORY?
Dave Trott
22 May 2012, 8:06AM
Facebook and The Social Contract - What Zuckerberg can learn from Rousseau
Nick Hammond
22 May 2012, 7:37AM
More than a million tweets mark Chelsea's win over Bayern Munich [infographic]
@gordonmacmillan
21 May 2012, 3:02PM
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