Friday 18 May 2012

Global Bulletin from Brand Republic

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Global bulletin
Latest news
HP prepares to cut up to 30,000 jobs
HP prepares to cut up to 30,000 jobs
by Matthew Chapman
18 May 2012, 08:58AM
Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.
TBWA scoops global Four Seasons brief
TBWA scoops global Four Seasons brief
by Sara Kimberley
17 May 2012, 11:25AM
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account.
Man City's title win 'can double sponsorship earnings'
Man City's title win 'can double sponsorship earnings'
by John Reynolds
14 May 2012, 11:27AM
Manchester City has the potential to double its sponsorship earnings over the next five years thanks to winning the Premier League title, according to sport sponsorship experts.
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
by
17 May 2012, 01:00PM
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
OgilvyOne names Annette King as EMEA chief executive
OgilvyOne names Annette King as EMEA chief executive
by Sara Kimberley
17 May 2012, 10:55AM
OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.
Uefa ramps up digital presence in Champions League final run-up
Uefa ramps up digital presence in Champions League final run-up
by Matthew Chapman
17 May 2012, 10:50AM
Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.
Also in the news
General Motors confirms it is 'reassessing' Facebook ad spend
by Sarah Shearman, 16 May 2012, 09:20AM
Twitter's Dorsey named Cannes Lions Media Person of 2012
by Arif Durrani, 16 May 2012, 12:50PM
Yahoo's chief executive Scott Thompson resigns after 5 months
by Sarah Shearman, 14 May 2012, 08:52AM
Sheraton Hotels brand chief discusses serving the 'social traveller'
by Loulla-Mae Eleftheriou-Smith, 18 May 2012, 08:30AM
Luxottica holds pitch for global media account
by Maisie McCabe, 17 May 2012, 08:00AM
Brazilian city calls in Vero for 2014 FIFA World Cup drive
by Sara Luker, 14 May 2012, 08:50AM
From Singapore - Chris Reed on partnership marketing
Carlsberg v's Heineken in battle of the entertainment venues
18 May 2012, 4:55AM
Manchester United's credit card of "Champions" ruined by the new champions!
14 May 2012, 1:51AM
Lil Wayne climbs a Mountain and gets Dew rewards...
11 May 2012, 5:57AM
Michigan is It! Coca Cola creates innovative tourism brand partnership
08 May 2012, 5:46AM
Singapore is No.1 in Asia - how long can they remain the region's most competitive city?
04 May 2012, 6:57AM
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