Monday, 21 May 2012

Media AM - Steve Alexander to leave Channel 4, Champions League pulls in 10.6 million, NMA relaunches as Newsworks, Yahoo, Trinity Mirror, Daily Mash

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Channel 4: Steve Alexander steps down
Steve Alexander to leave Channel 4 after 20 years
Maisie McCabe, 21 May 2012

Steve Alexander, who was recently promoted to trading lead at Channel 4,...

  
Champions League final: attracts 10.6 million to ITV1
Champions League final peaks at 10.6 million on ITV1
Maisie McCabe, 21 May 2012

ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich...

  
Newspaper Marketing Agency relaunches as Newsworks
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
Arif Durrani, 21 May 2012

The Newspaper Marketing Agency, the organisation that has promoted the strengths of...

  
Yahoo: reveals details of senior management reshuffle
Yahoo appoints internal candidate Spilman as chief marketing officer
Sarah Shearman, 21 May 2012

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team,...

  
MEN: rolls out call to action online ads
Trinity Mirror rolls out call to action online ads
Nick Batten, 21 May 2012

Trinity Mirror has added Respond's contextual call to action ads to its...

  
The Daily Mash: appoints 4th Screen Advertising as mobile ad sales partner
4th Screen Advertising to sell ads on Daily Mash mobile site
Sarah Shearman, 21 May 2012

The Daily Mash, the satire website, has appointed 4th Screen Advertising as...

  
*   Also in the News
*
Brooks charged with perverting the course of justice
John Reynolds, 15 May 2012
MEC celebrates the first 10 years as industry 'perverts'
Arif Durrani and Maisie McCabe, 16 May 2012
Resident Evil 6 to sponsor 'The Walking Dead'
Maisie McCabe, 14 May 2012
Ocean Outdoor in £35m management buyout
Maisie McCabe, 17 May 2012
Former Channel 4 sales chief paid more than £500,000 in 2011
Daniel Farey-Jones, 14 May 2012
The Sun on Sunday claims "success" despite tumbling sales
Arif Durrani, 14 May 2012
Allan blames agencies' 'negative viewpoint' for C4 ad fall
Maisie McCabe, 14 May 2012
'The Exclusives' set to hit ITV2 this week
John Reynolds, 15 May 2012
Channel 4 advertising feels loss of Big Brother
Arif Durrani, 14 May 2012
Yahoo chief apologises after CV padding
Sarah Shearman, 08 May 2012
 
 
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