Wednesday 30 May 2012

Marketing Daily - GB Paralympic football team to miss out on medal as unable to land sponsor; plus Cadbury, BlackBerry, Olympics and BMW

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
GB Paralympic football team to miss out on medal because of lack of sponsor
John Reynolds,
30 May 2012
 

The GB Paralympic football team is pleading for a blue-chip brand to...

Matt Dimbylow: Team GB Paralympian
 
 
My secret work weapon: You don't need to be loud - quiet determination can win
Gail Hanlon, B2B marketing director, Intel EMEA,
30 May 2012
 

I have been led by a quiet, inner determination with the view...

My secret work weapon: You don't need to be loud - quiet determination can win
 
 
Brand Manager of the Week: Andy Irving
30 May 2012
 

Senior product manager, Xbox UK

 
 
Tourist numbers to dip before Olympic boost
Loulla-Mae Eleftheriou-Smith,
30 May 2012
 

Marketing pushes to attract tourists to the UK are not expected to...

Stephen Fry: featured in the DCMS campaign to boost tourism
 
 
Cadbury parts company with marketer Creighton after 35 years
John Reynolds,
30 May 2012
 

Cadbury is parting company with long-standing marketing executive Peter Creighton, who is...

Cadbury: marketer Peter Creighton retires from confectioner
 
 
Pepsi partners Twitter for long-term music promotion
Sarah Shearman,
30 May 2012
 

Pepsi and Twitter have teamed up to stream music concerts and offer...

Pepsi: secures Twitter music deal
 
 
BlackBerry maker confirms 'significant' job cuts amid review
Matthew Chapman,
30 May 2012
 

BlackBerry owner Research in Motion (RIM) has confirmed it will make "significant"...

BlackBerry 10: RIM hopes new operating system will boost its fortunes
 
 
We'll call you: BMW
30 May 2012
 

Mole was intrigued by the prospect of winning the use of a...

We'll call you: BMW
 
 
Samsung adds music store to mobile offering
Matthew Chapman,
30 May 2012
 

Samsung is to go up against Apple and Spotify with the launch...

Samsung: launches Music Hub service
 
 
Glacéau vitaminwater in Olympic ticket Twitter giveaway
Loulla-Mae Eleftheriou-Smith,
30 May 2012
 

Coca-Cola's "enhanced water" brand Glacéau vitaminwater is using its Twitter account to...

Glacéau vitaminwater: runs Olympic ticket offer on Twitter
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
 
Blogs
 
 
Love a grad this summer
Heather Westgate, TDA
 

News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
Shouting loud in a hoarse category
Jonathan Weeks
 

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...

 
 
Making Connections to Create Value
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...

 
 
Agile government and bad coffee
Gemma Charles
 

Monday's Agile Government Communications Conference, held to let agencies know how they can contribute to...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Marketing Manager EMEA- International Television Distribution, Warner Bros Competitive, London

Acquisition Marketing Manager, Major Players £40000 - £50000 per annum, City of London

FMCG Insight Manager, Jarlett de Grouchy £24000 - £38000 per annum + 10% bonus + £4250 car allowance, City of London

Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire

Business Director, Dynamic New Alliances £80K, London

junior / mid weight Digital Designer, Major Players £23000 - £27000 per annum, London

German Speaking New Business Executive, Happy Finish Ltd Excellent Salary, Shoreditch, London

Senior Media and PR Officer, Stopgap £32000 per annum, South East England

Head of Customer Management - Manchester, Adam Recruitment £50000 - £60000 per annum, Manchester

Digital Planner - Worldwide Media Owner, round8 Up to £29k, London

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