Data and Direct Bulletin from Brand Republic - Guinness, Evidon and DoubleVerify, Lufthansa, The Economist

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Guinness seeks agency for direct and digital business by Sara Kimberley 24 May 2012, 10:50AM Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe. Most businesses lack effective single customer view, finds survey by Daniel Farey-Jones 24 May 2012, 10:46AM A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services. Katherine Levy: Data magic is what will bind a client to its media agency by Katherine Levy 24 May 2012, 08:00AM "The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business". Evidon and DoubleVerify integrate privacy and ad verification by Daniel Farey-Jones 24 May 2012, 11:35AM Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform. CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage by Simon S Kershaw 24 May 2012, 12:12PM What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review. Think BR: Understanding big data by Matt Barnett 23 May 2012, 08:00AM Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R. Think BR: The future of loyalty goes beyond points and prizes by Sarah Stratford 21 May 2012, 08:30AM It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London. Lufthansa introduces Berlin routes by Loulla-Mae Eleftheriou-Smith 24 May 2012, 11:50AM Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin. The Economist develops ad network Ideas People by Daniel Farey-Jones 18 May 2012, 10:15AM The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users. Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. Send promotions, booking confirmations, reminders or news to help drive your business. Latest jobs (Senior) Product Marketing Manager Recruiter Tarsh Lazare Marketing Recruitment Salary £35,000 - £60,000 Location London Marketing Analyst - High Profile B2C Brand Recruiter Ad Lib Salary Up to £32K+Excellent Benefits Location Bristol Avon Digital Project Manager Recruiter Daniel Marks London Salary £30-35k + Benefits Location Central London Statistical Director Recruiter Elizabeth Norman International Salary £60000 - £70000 per annum Location City of London E-commerce Strategy Manager Recruiter Mars Chocolate Salary Salary c.£50,000 Location Slough, Berkshire FABULOUS FREELANCERS? Look no further! Recruiter Barker Graves Salary Up to £250/day Location central london BR Insight Going Global In A Social World (Expert Reports) Social networking is indisputably a global phenomenon. A recent Forreste... Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports) Do you truly understand the unique interests of your customers? Performa... Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports) Producing compelling video content is key - but how do you make yours st... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders