Wednesday 16 May 2012

Digital AM - Premier Foods, GM and Facebook, Castrol, Ladbrokes, Coca-Cola, Hub Digital Networks

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Digital AM
Latest news
Premier Foods backs Great Little Ideas with social media push
Premier Foods backs Great Little Ideas with social media push
by Loulla-Mae Eleftheriou-Smith
16 May 2012, 11:31AM
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
General Motors confirms it is 'reassessing' Facebook ad spend
General Motors confirms it is 'reassessing' Facebook ad spend
by Sarah Shearman
16 May 2012, 09:20AM
10:30 UPDATE: General Motors, the global car giant and parent to Vauxhall in the UK, has confirmed it is re-evaluating its $10 million media spend with Facebook, amid suggestions it has been unsatisfied with its return on investment.
Ronaldo to star in Facebook challenge for Castrol documentary
Ronaldo to star in Facebook challenge for Castrol documentary
by Loulla-Mae Eleftheriou-Smith
16 May 2012, 11:30AM
Cristiano Ronaldo, the Portugal and Real Madrid player, is to take part in a live-streamed football challenge against fans through Facebook tomorrow (17 May), to promote the release of a Castrol-funded documentary about him on iTunes.
Ladbrokes bolsters eCRM to cope with diversifying platforms
Ladbrokes bolsters eCRM to cope with diversifying platforms
by Matthew Chapman
16 May 2012, 08:00AM
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
by Matthew Chapman
16 May 2012, 09:34AM
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.
Hub Digital Networks launches into digital out of home sector
Hub Digital Networks launches into digital out of home sector
by Nick Batten
16 May 2012, 10:40AM
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni & Guy.
Also in the news
Ikea turns to Pinterest for first Indian-inspired range
by Matthew Chapman, 15 May 2012, 10:30AM
McDonald's trials McWaiter service
by John Reynolds, 16 May 2012, 10:32AM
Twitter boss: UK brands 'driving ad innovation'
by Sarah Shearman, 15 May 2012, 08:00AM
Q&A: Tony Wang, general manager Twitter UK
by Sarah Shearman, 15 May 2012, 11:00AM
O2 Priority Moments crowdsourcing favours Nando's
by Nick Batten, 15 May 2012, 09:00AM
From the blogs
General Motors plans to stop advertising with Facebook
@gordonmacmillan
16 May 2012, 9:15AM
Helen Edwards: Get personal with your brand
Helen Edwards
16 May 2012, 9:00AM
Shops in shops
Greg Taylor
16 May 2012, 8:37AM
Citizen journalism: the changing face of media
James Devon
16 May 2012, 8:28AM
4 Ways to Tell Better Stories Through Digital
Mel Carson
15 May 2012, 11:09PM
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