Latest news | | | | | | Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd of racing fans has been banned by the advertising watchdog after a flurry of complaints. | | | | | | | Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012. | | | | | | | Agency salaries have increased 7.7% year on year with planners seeing the biggest percentage increase in wages, according to Marketing Agencies Association research. | | | | | | | Facebook's seemingly unstoppable momentum as it approaches an IPO expected to value it at over $100bn could be challenged by news that General Motors plans to stop running ads on the platform as they do not help its aims. | | | | | | | It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week. | | | | | | | A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time. | | | | | | | Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall. | | | | | | | Marketing unveils the definitive guide to the UK's most powerful marketers. | | | | | | | Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course of justice as "an expensive sideshow, and a waste... | | | | Opinion | | | | | | There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam. | | | | | | | It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more. | | | | Intelligence | | | | | | The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing. | | | | | | | Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group. | | | | | | Latest jobs | | | | Senior Category Manager | Recruiter Tarsh Lazare Marketing Recruitment | Salary Competitive salary + excellent benefits | Location South East | | | | | |
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