Wednesday 16 May 2012

Breaking news from Brand Republic - Paddy Power, Coca-Cola, MAA salary survey, Facebook, MEC, Center Parcs, Samsung, Power 100

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Latest news
Paddy Power ad banned for being offensive to transgender community
Paddy Power ad banned for being offensive to transgender community
by Loulla-Mae Eleftheriou-Smith
16 May 2012, 08:51AM
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd of racing fans has been banned by the advertising watchdog after a flurry of complaints.
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
by Matthew Chapman
16 May 2012, 09:34AM
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.
MAA survey shows agency salary bounceback after 2011 plunge
MAA survey shows agency salary bounceback after 2011 plunge
by Matthew Chapman
16 May 2012, 08:30AM
Agency salaries have increased 7.7% year on year with planners seeing the biggest percentage increase in wages, according to Marketing Agencies Association research.
General Motors to cut Facebook ad spend
General Motors to cut Facebook ad spend
by Sarah Shearman
16 May 2012, 09:20AM
Facebook's seemingly unstoppable momentum as it approaches an IPO expected to value it at over $100bn could be challenged by news that General Motors plans to stop running ads on the platform as they do not help its aims.
MEC celebrates the first 10 years as industry 'perverts'
MEC celebrates the first 10 years as industry 'perverts'
by Arif Durrani and Maisie McCabe
16 May 2012, 08:30AM
It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week.
Center Parcs TV ad banned
Center Parcs TV ad banned
by John Reynolds
16 May 2012, 09:23AM
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.
VIDEO: Samsung marketer outlines Hope Relay goals
VIDEO: Samsung marketer outlines Hope Relay goals
by Georgina Brazier
16 May 2012, 08:20AM
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.
Power 100: The UK's top marketers
Power 100: The UK's top marketers
by Nicola Clark
15 May 2012, 10:00AM
Marketing unveils the definitive guide to the UK's most powerful marketers.
Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'
Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'
by Mark Banham
15 May 2012, 05:49PM
Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course of justice as "an expensive sideshow, and a waste...
Opinion
Think BR: Weird web culture is bigger than cheap LOLs
Think BR: Weird web culture is bigger than cheap LOLs
by Kate Miltner
16 May 2012, 08:30AM
There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.
Think BR: Can agency start-ups offer anything new?
Think BR: Can agency start-ups offer anything new?
by Bob Willott
15 May 2012, 08:30AM
It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.
Intelligence
Store brands gain ground on national brands
Store brands gain ground on national brands
by Heather McCarthy
15 May 2012, 08:30AM
The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.
How social media is removing the barriers between corporate and consumer brands
How social media is removing the barriers between corporate and consumer brands
by Cathal Smyth
14 May 2012, 08:00AM
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Also in the news
Billington Cartmell picked for 'integrated' Apprentice ad task
by Loulla-Mae Eleftheriou-Smith, 15 May 2012, 09:00AM
Ikea turns to Pinterest for first Indian-inspired range
by Matthew Chapman, 15 May 2012, 10:30AM
McDonald's launches content portal in latest phase of UK 'McMakeover'
by John Reynolds, 15 May 2012, 08:30AM
Ladbrokes bolsters eCRM to cope with diversifying platforms
by Matthew Chapman, 16 May 2012, 08:00AM
BT enlists Tom Jones to perform free Olympics gig
by Sarah Shearman, 15 May 2012, 02:35PM
Centrica plots overhaul of British Gas' comms
by Alec Mattinson, 15 May 2012, 06:01PM
OMD retains £10m Shop Direct search business
by Maisie McCabe, 15 May 2012, 11:40AM
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