Thursday 31 May 2012

The Wall > Facebook is not the new Google. It's the new Yahoo or AOL

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Digital PM The Wall
Facebook is not the new Google. It's the new Yahoo or AOL
@gordonmacmillan
31 May 2012, 3:03PM

The New York Post's take on Facebook's IPOControversial, though not unexpected, piece from Michael Wolff on Facebook on the day when its stock has sunk by almost $11 since its IPO to $27.58.

His take is that not only is Facebook on course to go bust, but will take the rest of the ad-supported web with it. His argument is based on “one of the great business fallacies of our time” and that he says is that the web is a more efficient, and more profitable, advertising medium than traditional media.

Caring is King In Social - the new watchword in social media
Maeve OSullivan
31 May 2012, 11:54AM

Social Brands100 panel: Aaron Eccles from Cancer Research UK (left); Charles Ubaghs from Capital FM (middle); Nicola Clark from Chiltern Railways (right); Google's Paul Coffey; Twitter's Bruce Daisley;Giles Palmer from Brandwatch; chaired by the Wall's Gordon MacMillanThis post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Caring is King. That’s the theme that dominates the findings of Social Brands 100 this year, according to Headstream‘s Julius Duncan. Brands that performed well in this year’s ranking are not afraid to maintain a human touch, conversing with, not talking at, individuals within their communities.

Mobli seeks to become a visual, social, Google
Charlotte Henry
31 May 2012, 8:12AM

Visual sharing has become ‘the next big thing’ is social media and tech with Instagram being acquired for $1billion, SocialCam habing 40 million users, Viddy having 28 million. Now there is Mobli too, an app that has gained 2 million users in the last two months, and whose founder has grand aims of creating a visual search engine of photos and videos to rival Google.

Justin Bieber, the tech savvy celebrity venture capitalist
@gordonmacmillan
31 May 2012, 7:48AM

justin bieber is not only a Twitter star, but a tech investorJustin Bieber is the cover star on this months Forbes magazine as it reveals its Celebrity 100. The piece picks up on his huge social media power, which is part of the reason he ranks third on Forbes celebrity power list this year, and how that tech savvy is about more than just the music.

Sex no longer sells - what really works when it comes to infographics
Rich Leigh
30 May 2012, 12:57PM

best infographic screengrabHaving entered the PR and marketing lexicon in a prominent way in the last year or two, infographics at first seemed to attract the sort of ire one would associate with (now widely-reviled) QR codes – or perhaps I’m positing based on the way I first felt.

The Twitter Eurovision results are in... and the Russian grannies have won [infographic]
Scott Thompson
30 May 2012, 11:06AM

Using Starcom MediaVest Group’s ECHOscreen tracking tool, we had a look at the mentions on Twitter of the Eurovision competition. And with over 2.3 million tweets around the event - peaking at over 25,000 tweets a second - it certainly gave us plenty to look at.

Barclays looks to step up its social media as UK banks trail
@gordonmacmillan
30 May 2012, 10:38AM

Barclays banks is expanding its social media presenceBanks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.

5 types of content to increase traffic, engagement, and shares
Khusboo Aulakh
30 May 2012, 9:16AM

Internet users are fed with content on every transaction. This content comes to us in many forms - it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.

Twitter in hunt for PR agency to boost consumer appeal
@gordonmacmillan
30 May 2012, 8:15AM

I wrote almost a year ago about how Twitter was talking about promoting itself more to UK consumers.

A lot has happened since then. Twitter has continued its speedy growth, passing 500 million accounts, and celebrated its first birthday in the UK. It is now looking to appoint a consumer PR agency to promote itself more to UK consumers.

Facebook rebuffed GM's request for bigger and higher-impact ads
@gordonmacmillan
29 May 2012, 11:36AM

Facebook rebuffed GM's request for bigger, higher-impact ads Details are filtering out about what promted General Motors global CMO Joel Ewanick to pull the car firm’s $10m Facebook ad budget.

The reason behind the fallout it appears as the same as in so many relationship breakdowns. GM wanted more from Facebook than the social network was prepared to give, according to Ad Age.

Latest jobs
Head of Digital role - salary up to £80k!
Recruiter Digital Gurus
Salary £65000 - £80000 per annum
Location London
Online Marketing Manager
Recruiter Clear Learning Ltd
Salary £35-£40k
Location Old Street, London
Online Marketing Manager
Recruiter Traidcraft
Salary £24,111
Location Gateshead, Tyne & Wear
Search Manager
Recruiter Omnicom Media Group
Salary Competitive
Location London
Marketing Analyst
Recruiter Unum
Salary Excellent benefits package
Location Dorking, Surrey
Web Development Manager
Recruiter Just Digital
Salary £35k + Excellent Benefits
Location Oxfordshire
Search More Jobs


BR Insight
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
- Fully leverage your Facebook business page and ad products to connect ...
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
Social media has changed the world as we know it by connecting people, i...
Going Global In A Social World (Expert Reports)
Social networking is indisputably a global phenomenon. A recent Forreste...
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
Do you truly understand the unique interests of your customers? Performa...
Social Media Mastery: Making Technology Work for You (Webcast)
Sometimes you may feel bombarded by all the demands that email, social n...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)
With the explosion of online advertising, many brands have taken a scatt...
Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment