Friday, 1 June 2012

Breaking news from Brand Republic - Umbro up for sale, viral chart, Panasonic, Virgin Wi-Fi, Trading Places

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Latest news
Nike puts Umbro up for sale
Nike puts Umbro up for sale
by Nick Batten
01 June 2012, 09:26AM
Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.
Trading places: this week's people moves
Trading places: this week's people moves
by Loulla-Mae Eleftheriou-Smith
01 June 2012, 08:30AM
Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
by Ben Hall
01 June 2012, 08:57AM
An interactive film for Nike has remained top of the chart for a second week despite being shared dramatically fewer times than last week.
Oxford Circus and King's Cross among first to receive Wi-Fi
Oxford Circus and King's Cross among first to receive Wi-Fi
by Arif Durrani
01 June 2012, 09:36AM
Virgin Media has named the first of the 120 London Underground stations to be Wi-Fi enabled this year, with Oxford Circus and King's Cross to offer internet connectivity in time for the London 2012 Olympics.
Panasonic launches digital face-painting app for Olympics
Panasonic launches digital face-painting app for Olympics
by Sarah Shearman
01 June 2012, 09:14AM
Panasonic is launching a digital face-painting app as part of its Olympics marketing activity, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.
RBS Group's Andrew Wilson to take client-facing role at WPP
RBS Group's Andrew Wilson to take client-facing role at WPP
by Matt Cartmell
31 May 2012, 01:33PM
RBS Group's head of group comms is leaving to take on a top role at WPP.
Fujifilm lifts digital spend by more than 40% to push into social
Fujifilm lifts digital spend by more than 40% to push into social
by Sarah Shearman
01 June 2012, 08:00AM
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage consumers to engage with the brand.
Out and About 31 May
Out and About 31 May
by Mark Banham
31 May 2012, 04:01PM
This Week, Out and About attends the City AM Active Trader event and Newsworks Olympics shindig, gets charitable with Viacom, feels the Jubilee spirit with CBS Outdoor and Grazia, and goes to Smooth's Rumer gig.
Opinion
Think BR: Cookie monsters
Think BR: Cookie monsters
by Martin Greenbank
01 June 2012, 08:00AM
Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media.
Arif Durrani: Can Neil Jones help transform Johnston Press?
Arif Durrani: Can Neil Jones help transform Johnston Press?
by Arif Durrani
31 May 2012, 09:30AM
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.
Intelligence
Jubilee spirit unites the nation
Jubilee spirit unites the nation
by Doug Whelpdale
01 June 2012, 08:00AM
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Understanding the customer journey
Understanding the customer journey
by Outdoor Media Centre
01 June 2012, 08:00AM
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
Also in the news
Times drops paywall for Jubilee weekend
by Daniel Farey-Jones, 31 May 2012, 12:05PM
Hit or miss? Google under fire again over data harvesting by Street View cars
by , 01 June 2012, 12:00AM
Will the Govt's comms strategy work?
by , 31 May 2012, 08:00AM
BMI Regional to retain marketers after £8m sale
by Loulla-Mae Eleftheriou-Smith, 01 June 2012, 09:35AM
Amex partners Foursquare to bring location-based deals to UK
by Sarah Shearman, 31 May 2012, 03:28PM
Innocent tops the Social Brands 100
by Gordon MacMillan, 29 May 2012, 08:30AM
Joint finally opens for business
by Jeremy Lee, 31 May 2012, 08:00AM
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