Tuesday, 12 June 2012

Campaign Daily Fix - Harvey Nichols, Cravendale, McCann Worldgroup, Nintendo, Marketing Society Awards

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Latest News
Harvey Nichols pushes summer sale with incontinent models
by Matthew Chapman,
12 June 2012, 11:00AM
Harvey Nichols pushes summer sale with incontinent models
Harvey Nichols' summer press campaign features models who appear to have wet themselves in excitement about the store's seasonal sale.
Cravendale readies 'come home to a cuppa' digital activity
by John Reynolds,
12 June 2012, 10:55AM
Cravendale readies 'come home to a cuppa' digital activity
Arla's market-leading Cravendale is undertaking a summer of intensive social media activity with a campaign called "come home to a cuppa", to drive up customer loyalty.
McCann Worldgroup buys UK search agency Lakestar
by Sarah Shearman,
12 June 2012, 10:24AM
McCann Worldgroup buys UK search agency Lakestar
McCann Worldgroup has acquired digital marketing agency Lakestar Media for an undisclosed sum.
Sex and the City star shares love of Super Mario
by Matthew Chapman,
11 June 2012, 12:20PM
Sex and the City star shares love of Super Mario
Nintendo is launching an ad starring 'Sex and the City' actress Kim Cattrall in which she describes how Mario is the one man she can always rely on to have some fun.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
by Alex Brownsell,
12 June 2012, 08:45AM
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Latest Work
Turn 'decision' by Gyro San Francisco
11 June 2012, 11:21AM
Turn 'decision' by Gyro San Francisco
Data and media company Turn launched a Mad-Men themed spot during the season finale of Mad Men in the US.
Sharp 'fanlabs' by Work Club
11 June 2012, 09:35AM
Sharp 'fanlabs' by Work Club
Work Club has launched Sharp FanLabs, a research project monitoring the emotions of thousands of football fans to support Sharp's Sponsorship of the UEFA Euro 2012 tournament.
Fresh Awards 2012 'make mum proud for once' by McCann Birmingham
11 June 2012, 09:53AM
Fresh Awards 2012 'make mum proud for once' by McCann Birmingham
An online film to promote the Fresh Awards uses actual mothers of creative directors appearing to show disappointment in their offspring's chosen career.
Vauxhall 'supporting a nation' by McCann Birmingham
08 June 2012, 09:32AM
Vauxhall 'supporting a nation' by McCann Birmingham
Vauxhall has launched a new spot featruing members of the England football team as well as Vauxhall staff from Vauxhall Ellesmere Port production facility in Merseyside.
Rapha 'Assynt' by Superglue
08 June 2012, 09:19AM
Rapha 'Assynt' by Superglue
Cycling sportswear company Rapha commissioned production company Superglue to create a film for its 'Rapha Continental' project.
Also in the News
England versus France draws 15.3m to ITV1
by Mark Banham, 12 June 2012, 11:43AM
Carat unveils global B2B media network
by Nick Batten, 12 June 2012, 09:45AM
Samsung ties with artists for 'creative' Note campaign
by Sarah Shearman, 12 June 2012, 08:30AM
Unilever boosts 'magic' strategy with new global hires
by Loulla-Mae Eleftheriou-Smith, 12 June 2012, 08:30AM
Latest Blog Entries
What's your STARCOUNT score?
Mark Eaves, 12 June 2012, 9:06AM
Just how private are your privacy settings?
davidharris, 12 June 2012, 7:06AM
LONG TERM THINKING v SHORT TERM THINKING
Dave Trott, 12 June 2012, 7:06AM
Who communicates with the communicators ?
Steve Henry, 11 June 2012, 8:06AM
Who'd ya rather be Prince Harry or Damon Collins ?
MARTIN BOWLEY, 06 June 2012, 2:06PM
Nostalgic for summer
Tara Beard-Knowland, 31 May 2012, 1:05PM
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