| Latest news | |  | | | | | Advertisers have been "scared off" TV advertising by the Olympics being on the BBC, according to media agency traders who expect year-on-year market declines of up to 10% around the period of the London 2012 Games. | | |  | | | | | Simon Francis, chief executive of Aegis Media across Europe, Middle East and Africa (EMEA) is leaving the company by mutual consent, effective immediately. | | |  | | | | | Immediate Media, the magazine publisher behind Top Gear, Radio Times and Good Food, is making a round of redundancies following the merger of its BBC Magazines, Origin and Magicalia operations, affecting sales and editorial teams. | | |  | | | | | Kraft has relaunched its flagship Dairylea product, now made with "natural ingredients", with a marketing campaign across outdoor, press and digital that includes a "try me free" promotion. | | |  | | | | | McCann has promoted its New York and London creative chief Linus Karlsson to chief creative officer for global brands. | | |  | | | | | Budweiser has launched an initiative called 'Track Your Bud', which enables consumers to trace the journey of their individual drink from the first grains of malt and rice to the final pour. | | |  | | | | | An agency hunt is under way for a western European brief to help promote Hawaii as a tourist destination. | | |  | | | | | Qantas Airways, the domestic and international Australian airline, has appointed Droga5 to be its global agency of record and retained ZenithOptimedia as its media agency. | | | | | Opinion | |  | | | | | Brands need to focus on creativity if they are to really engage with festival goers, writes Simon Stanford, joint managing director & co-founder, Upfront. | | |  | | | | | Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media. | | | | | Intelligence | |  | | | | | At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady. | | |  | | | | | The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective. | | | | | | | Latest jobs | | | | | | Senior Planner | | Recruiter The Walker Agency | | Salary £40,000-£50,000 | | Location Bournemouth | | |  | | |
No comments:
Post a Comment