Wednesday 20 June 2012

Campaign Daily Fix - WPP, Cannes Creative Effectiveness, Cannes Media Lions winner, Cannes Mobile winner, Sainsbury's, Paddy Power, Nike

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Latest News
WPP to acquire AKQA
by Maisie McCabe,
20 June 2012, 12:33PM
WPP to acquire AKQA
WPP has sprung a surprise deal to acquire AKQA, the major independent digital agency with clients including Nike, Google and Unilever, subject to regulatory approval.
Cannes 2012: BBH lands Grand Prix for Creative Effectiveness
by Anne Cassidy,
20 June 2012, 10:14AM
Cannes 2012: BBH lands Grand Prix for Creative Effectiveness
Bartle Bogle Hegarty has landed the Grand Prix at this year's Cannes for its global Axe (called Lynx in the UK) "excite" campaign in the Creative Effectiveness category.
Cannes 2012: Manning Gottlieb OMD scoops Grand Prix in the Media Lions
by Jeremy Lee,
19 June 2012, 08:30PM
Cannes 2012: Manning Gottlieb OMD scoops Grand Prix in the Media Lions
Manning Gottlieb OMD scooped the Grand Prix in the Media Lions, restoring some pride to Britain's reputation.
Cannes 2012: DLKW Lowe wins Gold Lion in Mobile category
by Anne Cassidy,
19 June 2012, 08:30PM
Cannes 2012: DLKW Lowe wins Gold Lion in Mobile category
DLKW Lowe was the only UK agency to land a Gold Lion in the inaugural Mobile category at Cannes this year. DLKW Lowe was the only UK agency to land a Gold Lion in the inaugural Mobile category at Cannes this year.
Cannes 2012: UK needs to improve in mobile
by Anne Cassidy,
19 June 2012, 08:30PM
Cannes 2012: UK needs to improve in mobile
UK ad agencies need to improve their skillset in mobile, according to Peter Sells, the head of mobile at Bartle Bogle Hegarty and Mobile Lions jury member.
Sainsbury's launches summer campaign celebrating boys' friendship
by Matthew Chapman,
20 June 2012, 08:48AM
Sainsbury's launches summer campaign celebrating boys' friendship
Sainsbury's is launching a summer television campaign today (20 June) featuring two boys making friends across a garden fence and spending the summer together.
Paddy Power puts traditional Ukrainian clay pipe in spotlight
by Matthew Chapman,
20 June 2012, 08:59AM
Paddy Power puts traditional Ukrainian clay pipe in spotlight
Paddy Power is poking fun at a traditional Ukrainian clay pipe in the latest instalment of its Euro 2012 themed spots for the 'We Hear You" campaign.
Nike ticked off for Rooney and Wilshere tweets
by John Reynolds,
20 June 2012, 12:05AM
Nike ticked off for Rooney and Wilshere tweets
Nike has been ticked off by the advertising watchdog after tweets from brand ambassadors Wayne Rooney and Jack Wilshere were judged to have breached advertising rules.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
British Airways 'Home Advantage' by BBH
20 June 2012, 09:47AM
British Airways 'Home Advantage' by BBH
British Airways has launched an Olympic inspired tongue-in-cheek ad campaign encouraging Brits to stay in the UK during the London 2012 Games to support Team GB and Paralympics GB.
Sainsbury's 'live well for less' by AMV BBDO
20 June 2012, 09:18AM
Sainsbury's 'live well for less' by AMV BBDO
AMV BBDO aims to inspire customers to "Live Well For Less" in its new spot for Sainsbury's.
Nike 'my time is now' by Wieden + Kennedy
20 June 2012, 09:29AM
Nike 'my time is now' by Wieden + Kennedy
Wieden + Kennedy has created an ad only focusing on Wayne Rooney's face in its latest spot for Nike.
Lexus 'creating amazing' by CHI & Partners
18 June 2012, 11:00AM
Lexus 'creating amazing' by CHI & Partners
CHI & Partners has announced the launch of the first execution in the new Lexus "creating amazing" campaign to promote the new Lexus GS performance sedan.
Honda 'the more we look, the more we learn' by Wieden & Kennedy
18 June 2012, 10:17AM
Honda 'the more we look, the more we learn' by Wieden & Kennedy
Honda UK has launched a new TV campaign for its sponsorship of Documentaries on 4.
T-Mobile 'Dancing dads' by Saatchi & Saatchi
18 June 2012, 10:04AM
T-Mobile 'Dancing dads' by Saatchi & Saatchi
T-Mobile launched a social media campaign on Father's Day called "dancing dads", an interactive competition created by Saatchi & Saatchi that forms the next stage of the brand's "what Britain loves" activity.
Also in the News
Thousands flock to Twitter and Facebook during England game
by Sarah Shearman, 20 June 2012, 12:05PM
Benefit hires Xtra Factor host for charity partnership
by Staff, 20 June 2012, 11:33AM
ITV scores as England's victory peaks at 18.5m viewers
by Maisie McCabe, 20 June 2012, 11:27AM
Mobile data ignored by majority of UK businesses, says Experian
by Matthew Chapman, 20 June 2012, 11:17AM
Latest Blog Entries
12 angry media men
anne cassidy, 20 June 2012, 11:06AM
DESTINATION CANNES
MARTIN BOWLEY, 20 June 2012, 6:06AM
Cannes Lions Infographic: Atmosphere
@gordonmacmillan, 19 June 2012, 3:06PM
A change is as good as a rest
Tara Beard-Knowland, 19 June 2012, 8:06AM
Sir Martins' Package; Who is paying for it?
ianmillner, 14 June 2012, 10:06AM
Is the Harvey Nichols campaign Modern Art?
Jonathan Akwue, 14 June 2012, 7:06AM
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