Thursday 21 June 2012

The Wall > Femfresh suffers social media vagina backlash

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Femfresh suffers social media vagina backlash
@gordonmacmillan
21 June 2012, 2:19PM

Women’s hygiene brand Femfresh has suffered a backlash on its Facebook page as “fans” took umbrage with its euphemistic terms for the word vagina.

Femfresh refers to it in several different ways on Facebook calling it “your kitty, nooni, lala…and froo froo”.

LeWeb London - Day 2: Ten things that were good
Toby Gunton
21 June 2012, 11:57AM

Day 2 of LeWeb’s first London foray begun in typical LeWeb style, with a quick discussion on how much social activity there had been around the conference. A bit self-serving? Perhaps.

Is it an MPU? Is it a halfpage? No! - It's a Rising Star rich media banner
Martin Hill
21 June 2012, 11:37AM

Rising Star! Read all about it! The next generation of on-line advertsWhat am I talking about? (something I'm often asked by the way...). Well - as online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB's 'Rising Star' formats, are being introduced in a bid to reverse the trend.

Brands aren't listening to social customers ? 70% of fan questions go unanswered
Charlotte Henry
21 June 2012, 9:30AM

Research by Socialbakers has found that despite increasing attempts by brands to engage with customers via social media, seven out of ten question from fans on Facebook don’t get a response. Furthermore, their research found that 25% of global companies close the wall on their Facebook page, so that people are unable to ask them questions or give comments.

50,000 Tweets Celebrate Rooney's Euro 2012 Match Winner [infographic]
Scott Thompson
21 June 2012, 8:38AM

Wayne Rooney: England's goal scorer against Ukraine at Euro 2012As England rode their luck against Ukraine to pass into the quarter finals of Euro 2012, over half a million tweets were made during the game.

Key peaks were prodigal Rooney’s open goal miss at 27 minutes, followed by what would become his decisive 47 minute goal which generated over 50,000 tweets in the following five minutes alone.

Un-appy Ending - the top 20 most useless phone apps
Polly Becker
21 June 2012, 8:19AM

useless apps - the top 20 most useless phone appsAn app which simulates the flickering of a wax candle has been hailed as the most pointless app ever developed.

The 'Virtual Candle' beat a string of other useless apps, including one which mimics the cracking of a whip, to claim the unwanted title. 'You are Rich', which places a gem on the person's home screen, supposedly making them look wealthy, was voted into third place.

How to get more likes, comments and shares on Facebook [infographic]
Polly Becker
20 June 2012, 10:35AM

How to get more likes, comments and shares on Facebook.Great stats here collected on this infographic from Dan Zarraella looking at how to get more likes, comments and shares on Facebook.

He has collected a ton of data and done the analysis and the results are very handy indeed.

How digital technology and social media have connected us with the Bronze Age
Nick Hammond
20 June 2012, 9:38AM

Bronze Age warrior king leonidas of SpartaThroughout pre-history and up to about 3,000 BC, man communicated either orally or through pictures. People used pictures literally to demonstrate what they were talking about; so a picture of a lion represented a lion, a spear a spear, a basket a basket and so on. With the invention of writing, humans moved from pictograms, like egyptian hieroglyphics, to a non literal representation of information.

Klout appearance at LeWeb adds fuel to critics who call it "meaningless"
@gordonmacmillan
20 June 2012, 8:19AM

Joe Fernandez is grilled at Leweb - pic via Timo ElliotI wrote a little while about why your Klout score really doesn't matter a couple of months back and that issue raised its head again yesterday at LeWeb in several ways.

LeWeb flies Union Jack as Brits make their pitch - 10 things from Day One
Toby Gunton
20 June 2012, 7:49AM

Jamie Oliver and Instagram CEO Kevin Systrom at LeWeb 2012 in LondonLeWeb has always been a slightly different type of web conference, some might say disorganised, perhaps as a result of its relaxed European heritage. Run for the last eight years inParis, this year for the first time LeWeb has bought its eclectic line-up toLondon, filling the Central Hall inWestminster with 1,300 people from 50 countries and some heavy hitting speakers.



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