Tuesday, 19 June 2012

Digital AM - Tesco social strategy; Facebook, Fetch Media, Cannes Cyber shortlist, Bing

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Tesco overhauls YouTube presence in social strategy rethink
Tesco overhauls YouTube presence in social strategy rethink
by Alex Brownsell
19 June 2012, 08:30AM
Tesco is looking to introduce a 'coherent', unified social-media strategy, beginning with the launch of its first integrated YouTube channel.
Cannes 2012: Facebook launches agency education scheme and creative council
Cannes 2012: Facebook launches agency education scheme and creative council
by Sarah Shearman
19 June 2012, 09:10AM
Facebook is launching an education tool for agencies and a "Creative Council" as it moves to forge stronger relationships with creative agencies.
Fetch Media hires Bigmouthmedia founder Steve Leach as chairman
Fetch Media hires Bigmouthmedia founder Steve Leach as chairman
by Sarah Shearman
19 June 2012, 11:11AM
Fetch Media, the mobile advertising network, has brought in Bigmouthmedia founder Steve Leach in the newly created role of chairman.
Cannes 2012: Drop in UK agencies shortlisted for Cyber Lions
Cannes 2012: Drop in UK agencies shortlisted for Cyber Lions
by Anne Cassidy
19 June 2012, 09:06AM
The UK's showing on the Cyber shortlist was down on last year's performance, with just 19 nominations.
Cannes 2012: Facebook's D'Arcy continues to woo creative agencies
Cannes 2012: Facebook's D'Arcy continues to woo creative agencies
by Sarah Shearman
19 June 2012, 08:30AM
In a grandiose building in the heart of the New York avenue synonymous with 'Mad Men', sits Facebook's east coast outpost, where Mark D'Arcy has spent the last year as the company's first director of global creative solutions.
Games Workshop appoints first digital agency
Games Workshop appoints first digital agency
by Sarah Shearman
19 June 2012, 10:29AM
Games Workshop, the retailer behind fantasy games such as 'Warhammer', has appointed the Bio Agency to handle its online services.
Bing pushes 'social first' strategy with new campaign
Bing pushes 'social first' strategy with new campaign
by Sarah Shearman
19 June 2012, 08:30AM
Microsoft is shifting to a 'social first' marketing strategy for Bing, as it attempts to loosen Google's stranglehold on the UK search market.
Yahoo hires Michael Barrett as chief revenue officer
Yahoo hires Michael Barrett as chief revenue officer
by Sarah Shearman
19 June 2012, 11:46AM
Yahoo has hired former Admeld chief executive Michael Barrett from Google, as its new chief revenue officer.
Microsoft to launch tablet to rival Apple
Microsoft to launch tablet to rival Apple
by Sarah Shearman
19 June 2012, 09:36AM
Microsoft is to enter the tablet market with a Microsoft Surface family of devices, unveiled at an event in Hollywood yesterday (18 June).
Glue Isobar launches Nowlab innovation unit
Glue Isobar launches Nowlab innovation unit
by Matthew Chapman
19 June 2012, 10:43AM
Glue Isobar has launched an innovation lab in the UK called Isobar Nowlab in an attempt to harness the potential of new technology.
Also in the news
IPC to ramp up Apple Newsstand presence
by Nick Batten, 18 June 2012, 11:35AM
Cannes 2012: DDB and AKQA place on first Cannes Mobile awards shortlist
by Anne Cassidy, 18 June 2012, 09:00AM
VIDEO: YouTube's Bateson describes 'internal discomfort' over ad model
by Ben Hall, 18 June 2012, 11:00AM
M&S runs live video chat on Facebook with Joanna Lumley
by Matthew Chapman, 18 June 2012, 10:20AM
Amazon set to launch iTunes rival
by Sarah Shearman, 18 June 2012, 10:16AM
From the blogs
Nelson's Column: Social Media Insights & KPIs - There is no magic button
Andrew Nelson
19 June 2012, 9:42AM
On TV tonight: The last taboo in targeting?
Steve Hatch
19 June 2012, 9:40AM
England beat Sweden on Tweets and goals [infographic]
Scott Thompson
19 June 2012, 9:33AM
Australian news group Fairfax considers a "digital-only future" as it cuts 1,900 jobs
@gordonmacmillan
19 June 2012, 8:52AM
A change is as good as a rest
Tara Beard-Knowland
19 June 2012, 8:08AM
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