Friday 29 June 2012

Campaign Daily Fix - Campaign Viral Chart, Channel 5, Big Awards deadline day, AOL, Rupert Murdoch

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Latest News
Campaign Viral Chart: Abercrombie's 'hottest' rise to the top with lip-sync video
by Ben Hall,
29 June 2012, 09:57AM
Campaign Viral Chart: Abercrombie's 'hottest' rise to the top with lip-sync video
Abercrombie & Fitch hit the top of the chart this week after a video featuring their 'hottest guys' lip-syncing 'Call Me Maybe' by Carly-Rae Jepson was shared nearly half a million times.
Dental specialist Invisalign to sponsor C5's The Bachelor
by Maisie McCabe,
29 June 2012, 12:01PM
Dental specialist Invisalign to sponsor C5's The Bachelor
Invisalign, manufacturer of a clear alternative to teeth braces, has signed a six-figure deal to sponsor the new series of 'The Bachelor', Channel 5's reality love contest.
Campaign extends Big Awards entry deadlines
by Campaign staff,
14 June 2012, 04:04PM
Campaign extends Big Awards entry deadlines
Campaign has extended the entry deadline for its Big Awards to Friday 29 June.
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
by Arif Durrani,
29 June 2012, 10:00AM
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
Murdoch to snub UK for US
by Maisie McCabe,
29 June 2012, 10:56AM
Murdoch to snub UK for US
News Corporation is no longer looking to buy all of BSkyB and in future will look to invest in the US rather than the UK, according to its chief executive and chairman Rupert Murdoch.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Dairylea 'new natural recipe' by Beattie McGuinness Bungay
28 June 2012, 02:33PM
Dairylea 'new natural recipe' by Beattie McGuinness Bungay
Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.
Gatwick Express 'Express tracks' by VCCP
28 June 2012, 01:47PM
Gatwick Express 'Express tracks' by VCCP
Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.
Dove 'upside down' by Ogilvy & Mather London
28 June 2012, 11:43AM
Dove 'upside down' by Ogilvy & Mather London
Ogilvy & Mather London has created a series of print ads for Dove, aiming to highlight and take a stand against the use of digital retouching to create false a representation of reality.
Nissan 'break up' by TBWA\Chiat\Day Los Angeles
26 June 2012, 04:39PM
Nissan 'break up' by TBWA\Chiat\Day Los Angeles
Nissan has launched a campaign in the US by TBWA\Chiat\Day.
Also in the News
Google launches Chrome app for iPhone and iPad
by Sarah Shearman, 29 June 2012, 09:06AM
Under Armour unveils details of MTV tie-up
by Gemma Charles, 29 June 2012, 09:00AM
Media agencies deliver their verdict on the News Corp split
by Nick Batten, 28 June 2012, 04:31PM
Latest Blog Entries
Can the Media Lions ever roar?
Phil Georgiadis, 29 June 2012, 9:06AM
It Wasn't Your Idea
Chris Ingram, 28 June 2012, 3:06PM
Why do the Germans do so well in Cannes?
ianmillner, 27 June 2012, 4:06PM
Cannes Lions 2012 - What did we learn? [infographic]
@gordonmacmillan, 27 June 2012, 10:06AM
WHAT'S THE LOWEST FORM OF WIT?
Lolly and Nat, 26 June 2012, 2:06PM
WE ARE COMMITTING A CATEGORY ERROR
Dave Trott, 26 June 2012, 8:06AM
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