Thursday, 7 June 2012

Marketing Daily - Adidas targeted with 'sweatshop' campaign in run-up to Olympics; plus BT, Virgin Media, Desperados, and Morrisons

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Adidas targeted with 'sweatshop' campaign in run-up to Olympics
Matthew Chapman,
07 June 2012
 

Adidas is to be targeted by a video and store-based protest campaign...

War on Want: tackles sweatshop conditions
 
 
BT Infinity launches Xbox Live presence
Daniel Farey-Jones,
07 June 2012
 

BT Infinity broadband is extending its student-themed TV ad campaign into the...

BT Infinity: runs XBox Live activity
 
 
Domino's to give away vouchers during Euro 2012 via new app
Sarah Shearman,
07 June 2012
 

Domino's, the pizza retailer, is launching a free football-themed app that gives...

Domino's: pizza retailer launches Domigoals app for Euro 2012 football tournament
 
 
Desperados prepares music and sports activity
Nick Batten,
07 June 2012
 

Desperados, the tequila-flavoured lager owned by Heineken, is running an experiential and...

Desperados: readies summer campaign
 
 
Virgin Media chief hails 'truly historic moment' as Wi-Fi comes to Underground
Arif Durrani,
07 June 2012
 

London Underground has begun its Wi-Fi roll-out across key stations today, accompanied...

Virgin Media chief hails 'truly historic moment' as Wi-Fi comes to Underground
 
 
May sunshine gives 3.4% boost to retail sales
Daniel Farey-Jones,
07 June 2012
 

Retail sales climbed 3.4% in May, as sunshine boosted sales of food...

Retail: sales get a boost in May
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Auto Trader gets personal to shift consumer perceptions
Nick Batten,
07 June 2012
 
Morrisons to become first Big Brother shopping partner
Maisie McCabe,
07 June 2012
 
 
 
Blogs
 
 
Social Media is a game of chess
Richard Fullerton
 

The recent news that McDonald's is recruiting an army of friendly bloggers in the US...

 
 
The Power of Storytelling in Leadership
Brand Learning
 

This post is provided by Michele McGrath, Chief Operating Officer at Brand Learning , global...

 
 
One-size definitely does not fit all: brands need to understand the consumer as individuals
Joe Marshall
 

Brands need to understand the needs of consumers as individuals to beat the competition, writes...

 
 
Love a grad this summer
Heather Westgate, TDA
 

News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
The Ten Commandments Of CMS Selection (Expert Reports)
 
Digital marketers and communicators face increasingly complex issues whe...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

eCRM Campaign Manager, GoodEgg Digital To £40k + Bonus & Benefits, Central London

Consumer Marketing Director, Faber & Faber Competitive, London

International Beverage Manager, Stopgap £40000 - £45000 per annum, South East England

Marketing Manager EMEA- International Television Distribution, Warner Bros Competitive, London

Acquisition Marketing Manager, Major Players £40000 - £50000 per annum, City of London

Business Director, Dynamic New Alliances £80K, London

German Speaking New Business Executive, Happy Finish Ltd Excellent Salary, Shoreditch, London

Marketing Executive, Jupiter £attractive, London

Freelance Digital Account Manager, Twist Recruitment £200 - £201 per day, London

Art Director - experiential, Network Recruitment £45000 - £50000 per annum, London

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