Thursday 21 June 2012

Marketing Daily - Cannes 2012: Twitter rules out large ad formats to focus on user experience. Plus Samsung, Coca-Cola, Amazon, and Burger King

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Cannes 2012: Twitter rules out large ad formats to focus on user experience
Noelle McElhatton,
21 June 2012
 

Twitter chief executive Dick Costolo today ruled out moving towards large display...

Twitter: focusing on user experience
 
 
Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands
Noelle McElhatton,
21 June 2012
 

Twitter chief executive Dick Costolo has urged brands and their ad agencies...

Cannes 2012: brands urged to use Twitter as marketing tool
 
 
Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy
Matt Chapman,
21 June 2012
 

The ambitious brand's director of corporate marketing, Garrihy is driving its wide-ranging...

Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy
 
 
Coke to air debut ad-funded Olympic TV series
Loulla-Mae Eleftheriou-Smith,
21 June 2012
 

Coca-Cola is making its first foray into ad-funded broadcasting with a youth-TV...

Katy B: stars in Coca-Cola's Move To The Beat campaign
 
 
Amazon prompts Kindle Fire speculation with Appstore expansion
Sarah Shearman,
21 June 2012
 

Amazon is expanding its Appstore, which largely provides apps for the Kindle...

Kindle Fire: Amazon's 'iPad killer'
 
 
VisitBritain and BA plot £5m post-Olympics campaign
Loulla-Mae Eleftheriou-Smith,
21 June 2012
 

VisitBritain and British Airways are plotting a £5m post-Olympics campaign to run...

Lennox Lewis: boxer stars in VisitBritain campaign
 
 
Professor Green to star in first TV ad for Relentless
Loulla-Mae Eleftheriou-Smith,
21 June 2012
 

Relentless Energy Drink is launching its first TV marketing campaign this summer,...

Professor Green: Relentless brand ambassador
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
Coke and Burger King invite customers to mix their own drinks
Loulla-Mae Eleftheriou-Smith,
21 June 2012
 
Cannes 2012: Italy's controversial Benetton ad takes Grand Prix for Press
Anne Cassidy,
20 June 2012
 
 
 
More From Marketing
 
Champions of Design: Roberts Revival Radio
19 June 2012
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards
 

Pricing is one of the most difficult tasks in marketing – one that will often pit your best instincts against...

 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...

 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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