| | | | As Yammer is bought out by Microsoft, are we a step closer to the end of email? | | 29 June 2012, 11:09AM |  This week saw the much anticipated buyout of the so-called 'Facebook for the workplace', Yammer, by Microsoft for $1bn first reported two weeks ago.
There have been suggestions that the software giant will integrate the four year old social network into its Office suite. This move comes after research from comScore revealed that email use among 12-17 year olds dropped by 24% during 2011, with an overall fall in webmail usage of 6% so it would appear that Microsoft is covering itself for the possible demise of email in the near future.
| | | | | | | As Word Magazine closes: An alternative publishing model for @thewordmagazine - try the @blzzrd approach | | 29 June 2012, 9:45AM |  To be honest I was never much of a Word Magazine reader. Still I am very sad that the publishers have now called it a day.
As David Hepworth said this morning; “In the nine years since the magazine launched there have been dramatic changes in the media and the music business. These changes have made it more difficult for a small independent magazine to survive and provide its staff with a living. This hasn’t been made any easier by the economic climate of the wider world.”
| | | | | | | Brands still don't get Twitter, says report | | 28 June 2012, 3:05PM |  Interesting study from Buddy Media looking at what and when makes for the best tweet for brands.
It looked at user engagement from more than 320 Twitter handles of the world’s biggest brands looking at how successful they were in terms of getting replies, getting retweets and engagement rate, which it defined as a combination of @replies and retweets based on the number of followers.
| | | | | | | Guardian's Nick Davies: the internet is killing journalism | | 28 June 2012, 1:37PM |  Interesting long piece on Intelligent Life talking to Guardian editor, Alan Rusbridger, who pushes his case for keeping paywalls out.
His comments appear in the same piece as another Guardian journalist, this time phoning hacking reporter Nick Davies, gives a much gloomier take on the digital future.
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