Wednesday, 27 June 2012

Campaign Daily Fix - Omnicom in LBi talks, Sir Martin Sorrell, Diageo in Cannes, Virgin Media, Thomson, Air New Zealand

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Latest News
Omnicom in talks to buy LBi for $580m
by Arif Durrani,
27 June 2012, 10:04AM
Omnicom in talks to buy LBi for $580m
Omnicom Media Group is in protracted talks to buy LBi, the independent full-service digital marketing agency, for an estimated $575 million - hot on the heels of rival group WPP purchasing AKQA for $540m.
Cannes 2012: Sorrell confident of 4% ad growth in 2012 but "worried" about 2013
by Arif Durrani,
27 June 2012, 11:30AM
Cannes 2012: Sorrell confident of 4% ad growth in 2012 but
WPP's chief executive remains confident that global ad spend will achieve growth of 4% plus in this maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell admits to being "worried" about 20...
Cannes 2012: Diageo's CMO Barwell looks beyond the 30 second spot
by Sarah Johnson,
27 June 2012, 12:43PM
Cannes 2012: Diageo's CMO Barwell looks beyond the 30 second spot
Matthew Barwell, marketing and innovation director of Western Europe for Diageo, talked to Campaign about the alcohol giant's increasing involvement in branded content.
Virgin Media Usain Bolt ads banned after Sky complaint
by Sarah Shearman,
27 June 2012, 08:20AM
Virgin Media Usain Bolt ads banned after Sky complaint
Virgin Media has been rapped by the ad watchdog for two online ads featuring Usain Bolt as Richard Branson, after BSkyB challenged its broadband speed claims.
Thomson's adults-only hotel promise ruled misleading
by Loulla-Mae Eleftheriou-Smith,
27 June 2012, 08:51AM
Thomson's adults-only hotel promise ruled misleading
Thomson Holidays, the TUI-owned tour operator, has been rapped by the ad watchdog after a customer complained that children were staying at a hotel sold as part of the brand's adults-only packages.
Air New Zealand safety video features Snoop Dogg and Obama
by Loulla-Mae Eleftheriou-Smith,
27 June 2012, 12:41PM
Air New Zealand safety video features Snoop Dogg and Obama
Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Sony Xperia 'one block' by McCann NY
26 June 2012, 04:20PM
Sony Xperia 'one block' by McCann NY
McCann New York has created Sony's first-ever national TV spot in the US for the Xperia Ion smartphone.
Nike 'voices' by Wieden & Kennedy Portland
25 June 2012, 04:05PM
Nike 'voices' by Wieden & Kennedy Portland
Nike focuses on female athletes in its latest TV campaign, which recalls its "if you let me play" work from 17 years ago that also celebrated women in sport.
Coca-Cola 'do the toe tappy' by Ogilvy & Mather Paris
25 June 2012, 03:32PM
Coca-Cola 'do the toe tappy' by Ogilvy & Mather Paris
Carmen Electra, Perez Hilton and the choreographer JaQuel Knight demonstrate some hip-hop dance moves in a new ad for Coke Zero.
Also in the News
James Copley to leave Kinetic after 14 years
by Nick Batten, 27 June 2012, 11:57AM
Yahoo and Spotify ink global partnership
by Sarah Shearman, 27 June 2012, 11:39AM
The 'Olympics of advertising': How the brands at Cannes competed for our attention
by Noelle McElhatton, 27 June 2012, 11:00AM
McDonald's launches £10m 'We All Make The Games' campaign
by John Reynolds, 27 June 2012, 10:05AM
Latest Blog Entries
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WE ARE COMMITTING A CATEGORY ERROR
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The nutter in the gutter
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Canne Lions: Winning ways [infographic]
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