Friday, 8 June 2012

Breaking news from Brand Republic - Audi, Trading places, Guardian, Queen's Diamond Jubilee, Google

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Latest news
Audi TV ad to break during England Euro 2012 opener
Audi TV ad to break during England Euro 2012 opener
by Alex Brownsell
08 June 2012, 09:00AM
Audi is to debut its latest TV ad campaign, promoting its new A6 Bi Turbo model, during Monday's (11 June) Euro 2012 clash between England and France on ITV1.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
08 June 2012, 09:25AM
Aegis Media EMEA chief executive Simon Francis steps down while Volkswagen hands its global marketing reins to former Ford marketer Jürgen Stackmann in Brand Republic's round-up of this week's people moves in marketing, advertising and media.
Guardian begins marketing restructure as Chris Lawson exits
Guardian begins marketing restructure as Chris Lawson exits
by Arif Durrani
08 June 2012, 08:00AM
Chris Lawson, director of content sales and marketing at Guardian News and Media, is leaving the publisher after two years to "explore new opportunities", prompting a restructure of its marketing department.
Queen's Jubilee extravaganza provides national lift
Queen's Jubilee extravaganza provides national lift
by Daniel Farey-Jones
08 June 2012, 09:00AM
Marketers' enthusiasm for the Queen's Diamond Jubilee matched the prevailing national mood, as millions turned out for street parties and tuned in to the four-day celebrations on television.
Facebook and Twitter activity found to improve Google rankings
Facebook and Twitter activity found to improve Google rankings
by Sarah Shearman
08 June 2012, 08:26AM
Social "signals" on Facebook and Twitter, such as likes, tweets and shares, correlate "very strongly" to good rankings in Google UK search, according to a new study by Searchmetrics.
Campaign Viral Chart: Geeks sharing games displace Nike
Campaign Viral Chart: Geeks sharing games displace Nike
by Ben Hall
08 June 2012, 09:10AM
Ads from the likes of Samsung and Nike were outshared this week by trailers and demos for computer games, assisted by this week's E3 gaming exposition in LA.
Opinion
Think BR: Creating a culture of innovation
Think BR: Creating a culture of innovation
by Rebecca Price
08 June 2012, 08:30AM
Are brands doing enough to be different, asks Rebecca Price, managing director, Lloyd Northover.
Think BR: Brands should be banging the drum for festival marketing
Think BR: Brands should be banging the drum for festival marketing
by Simon Stanford
06 June 2012, 08:30AM
Brands need to focus on creativity if they are to really engage with festival goers, writes Simon Stanford, joint managing director & co-founder, Upfront.
Intelligence
The age of the interim marketer
The age of the interim marketer
by David Benady
01 June 2012, 11:00AM
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
Understanding the customer journey
Understanding the customer journey
by Outdoor Media Centre
01 June 2012, 08:00AM
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
Also in the news
Radio celebrates as Jubilee provides 20% ad spend lift in May
by Maisie McCabe, 08 June 2012, 08:37AM
MediaCom appoints Fierman as first global CMO
by Nick Batten, 07 June 2012, 03:35PM
Virgin Media chief hails 'truly historic moment' as Wi-Fi comes to Underground
by Arif Durrani, 07 June 2012, 12:00PM
Latest Blog Entries
Volkswagen and DDB accused of creating sound-alike track of US band for Polo ad
@gordonmacmillan, 08 June 2012
I wouldn't put that in my mouth!
Jonathan Weeks, 08 June 2012
Triggering the grumpy-old-manliness gene
Ivan Clark, 07 June 2012
Sleeping Beauty within Croatia
Lisa Kettman-Kervinen, Worldwide Partners Inc, 07 June 2012
Taking pride in advertising
TESS ALPS, 07 June 2012
Bags of potential
Greg Taylor, 07 June 2012
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