Latest news | | | | | | Audi is to debut its latest TV ad campaign, promoting its new A6 Bi Turbo model, during Monday's (11 June) Euro 2012 clash between England and France on ITV1. | | | | | | | Aegis Media EMEA chief executive Simon Francis steps down while Volkswagen hands its global marketing reins to former Ford marketer Jürgen Stackmann in Brand Republic's round-up of this week's people moves in marketing, advertising and media. | | | | | | | Chris Lawson, director of content sales and marketing at Guardian News and Media, is leaving the publisher after two years to "explore new opportunities", prompting a restructure of its marketing department. | | | | | | | Marketers' enthusiasm for the Queen's Diamond Jubilee matched the prevailing national mood, as millions turned out for street parties and tuned in to the four-day celebrations on television. | | | | | | | Social "signals" on Facebook and Twitter, such as likes, tweets and shares, correlate "very strongly" to good rankings in Google UK search, according to a new study by Searchmetrics. | | | | | | | Ads from the likes of Samsung and Nike were outshared this week by trailers and demos for computer games, assisted by this week's E3 gaming exposition in LA. | | | | Opinion | | | | | | Are brands doing enough to be different, asks Rebecca Price, managing director, Lloyd Northover. | | | | | | | Brands need to focus on creativity if they are to really engage with festival goers, writes Simon Stanford, joint managing director & co-founder, Upfront. | | | | Intelligence | | | | | | At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady. | | | | | | | The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective. | | | | | | Latest jobs | | Senior Planner | Recruiter The Walker Agency | Salary £40,000-£50,000 | Location Bournemouth | | | | | | | |
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