Friday, 29 June 2012

Breaking news from Brand Republic - BlackBerry, Campaign Viral Chart, Google, 'grocery groupies', Cannes

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Latest news
BlackBerry to make 5,000 job cuts and delays phone launch
BlackBerry to make 5,000 job cuts and delays phone launch
by Matthew Chapman
29 June 2012, 09:04AM
BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from its global workforce as it reveals a further delay of the launch of its next generation of smartphones.
Campaign Viral Chart: Abercrombie's 'hottest' rise to the top with lip-sync video
Campaign Viral Chart: Abercrombie's 'hottest' rise to the top with lip-sync video
by Ben Hall
29 June 2012, 09:57AM
Abercrombie & Fitch hit the top of the chart this week after a video featuring their 'hottest guys' lip-syncing 'Call Me Maybe' by Carly-Rae Jepson was shared nearly half a million times.
Google launches Chrome app for iPhone and iPad
Google launches Chrome app for iPhone and iPad
by Sarah Shearman
29 June 2012, 09:06AM
Google has launched the mobile version of its Chrome browser for the iPad and iPhone at its developers conference in California.
Morrisons and Waitrose claim highest proportion of 'grocery groupies'
Morrisons and Waitrose claim highest proportion of 'grocery groupies'
by Matthew Chapman
29 June 2012, 09:03AM
Morrisons and Waitrose are the supermarkets that boast the largest proportion of "grocery groupies", according to research from media agency Starcom MediaVest Group (SMG).
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
by Arif Durrani
29 June 2012, 10:00AM
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
Trading places: This week's people moves
Trading places: This week's people moves
by Sarah Shearman
29 June 2012, 08:50AM
Mel Cruickshank is poached by Wunderman and Helen Kellie steps down as chief marketing officer of BBC Worldwide in this week's round-up of people moves across advertising, marketing and media.
Media agencies deliver their verdict on the News Corp split
Media agencies deliver their verdict on the News Corp split
by Nick Batten
28 June 2012, 04:31PM
News Corporation's decision to split into two divisions has today (28 June) prompted fevered speculation about the motives behind the move. Here media executives offer their take on today's news.
Unruly opens social video lab
Unruly opens social video lab
by Sarah Shearman
29 June 2012, 09:04AM
Unruly, the UK-based social video promotion and distribution specialist, has launched a "social video lab", which its claims will be a boon to brands and agencies.
Rupert Murdoch to step down from running newspapers
Rupert Murdoch to step down from running newspapers
by John Reynolds
28 June 2012, 01:13PM
Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed.
Opinion
Think BR: 3D - the original creative technology
Think BR: 3D - the original creative technology
by Michael Aneto
29 June 2012, 08:00AM
There is so much more to 3D than just film and games, writes Michael Aneto, head of strategic planning, Perfect Fools.
Think BR: Recapturing media value
Think BR: Recapturing media value
by Kirk McDonald
29 June 2012, 08:00AM
Use technology to properly value ads and sell them at the speed media is moving, writes writes Kirk McDonald, president, PubMatic.
Intelligence
Zeebox on a mission to revolutionise TV viewing
Zeebox on a mission to revolutionise TV viewing
by Katherine Levy
28 June 2012, 08:00AM
The co-founder of the social TV app Ernesto Schmitt believes it can change the TV advertising model, Katherine Levy reports.
Is media owner data sound?
Is media owner data sound?
by Alasdair Reid
28 June 2012, 08:00AM
Can agencies trust data supplied by media owners, Alasdair Reid asks.
Also in the news
The Health Lottery's Martin Hall: 'Innovate to accumulate'
by Matt Chapman, 29 June 2012, 10:00AM
Merlin Inkley to leave Channel 4
by Maisie McCabe, 29 June 2012, 09:36AM
Cannes Diary 2012: When the old guard meet the newbies
by , 29 June 2012, 12:00AM
Out and About 28 June
by Mark Banham, 28 June 2012, 03:28PM
Latest Blog Entries
Slap and tickle
Greg Taylor, 29 June 2012
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Chris J Reed, 29 June 2012
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Hugh Salmon, 29 June 2012
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Tweet for your tea
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Vampire films take a bite out of music marketing
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