| Latest news | |  | | | | | Phones4U is drawing to attention to its upgrades offering with a £10m campaign, after research revealed consumers were unaware of the service. | | |  | | | | | Premier Foods has sold its vinegar and sour pickles business, including its Sarson's and Haywards brands, to Japanese vinegar-specialist Mizkan, for £41m. | | |  | | | | | Unilever's Lynx, Toyota and Samsung Mobile USA are among the first brands to develop voice and gesture controlled ads for Xbox Live users with Microsoft's Kinect motion sensor device. | | |  | | | | | Scottish soft drink Irn-Bru debuts in second place in this week's chart, which is topped by a trippy donations appeal from US public service broadcaster PBS that remixes clips from an old American children's TV show. | | |  | | | | | Kellogg's Special K is switching tactics from using svelte women in red clothing in its advertising to featuring plus-sized "real women" for the first time. | | |  | | | | | JCDecaux, the outdoor media owner, has been awarded the £4m seven-year digital outdoor advertising contract for Trinity Leeds, the Land Securities shopping mall set to open in central Leeds next year. | | |  | | | | | Tesco is investing further in entertainment with the £10.8m purchase of We7, a digital music service backed by former Genesis frontman Peter Gabriel. | | |  | | | | | Philip Almond becomes the BBC's marketing chief and Jerri DeVard moves on from Nokia, among several senior client-side changes in this week's round-up of people moves across advertising, marketing and media. | | | | | Opinion | |  | | | | | The simple ideas are still the best ones, writes Simon Labbett, founder and creative director, Hometown London. | | |  | | | | | Inviting customers to be part of the experience of creating a product can reap big rewards, writes Rob Hinchcliffe, community strategist, Th_nk. | | | | | Intelligence | |  | | | | | Unruly evaluates the latest viral campaign from Nike starring Mario Balotelli, with "ones to watch" from Absolute Radio, Captain Morgan and Paddy Power. | | |  | | | | | Members of the Cannes Media Lions jury expect to see breakthrough ideas and innovative use of new technology this year. | | | | | | | Latest jobs | | | Senior Digital Designer | | Recruiter archibald ingall stretton… | | Salary £45,000 + excellent benefits | | Location Central London | | | | |  | | |
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