Tuesday, 19 June 2012

Marketing Daily - Tesco places 'Every little helps' strapline under review; plus Microsoft, BlackBerry, Diageo, and Lloyds TSB

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Tesco places 'Every little helps' strapline under review
Matthew Chapman,
19 June 2012
 

Tesco is considering ditching its 20-year-old 'Every little helps' strapline, as part...

Tesco: may axe 'Every little help'
 
 
Is it time for Tesco to axe 'Every little helps'?
Rachel Barnes,
19 June 2012
 

Tesco is using its £110m ad pitch to review the future of...

Is it time for Tesco to axe 'Every little helps'?
 
 
Microsoft to launch tablet to rival Apple
Sarah Shearman,
19 June 2012
 

Microsoft is to enter the tablet market with a Microsoft Surface family...

Microsoft: unveils its Surface range of devices
 
 
BlackBerry to fund TOWIE-style Channel 4 series
Matthew Chapman,
19 June 2012
 

BlackBerry has partnered Channel 4 for a reality TV series that will...

BlackBerry: ad funding Summer Daze with BlackBerry
 
 
Tesco overhauls YouTube presence in social strategy rethink
Alex Brownsell,
19 June 2012
 

Tesco is looking to introduce a 'coherent', unified social-media strategy, beginning with...

Tesco: 800,000 'Likes' on Facebook
 
 
Diageo plots Baileys repositioning to revive flagging sales
Gemma Charles,
19 June 2012
 

Diageo plans to shake up the marketing strategy for its Baileys cream...

Baileys: new strategy around the line ‘cream with spirit’
 
 
Lloyds TSB celebrates Olympic sponsorship with 'centrepiece' ad
Matthew Chapman,
19 June 2012
 

Lloyds TSB will use all the characters from its long-standing 'For the...

Lloyds TSB: 90-second ad will feature a torch relay
 
 
Bing pushes 'social first' strategy with new campaign
Sarah Shearman,
19 June 2012
 

Microsoft is shifting to a 'social first' marketing strategy for Bing, as...

Bing: new TV ad pushing 'social first' approach
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
A Marketing Promotion: Making the most of the magic of radio ads
19 June 2012
 
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards
 

Pricing is one of the most difficult tasks in marketing – one that will often pit your best instincts against...

 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...

 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
 
 
 
 
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So, affiliate marketing, it's been around for a while and has driven gre...
 
 
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