| | | | Sweden faces outrage after Jewish tweets in Twitter experiment | | Charlotte Henry | | 13 June 2012, 11:48AM |  How do you change the perception of your country using social media? It was a question that the Swedish tourist board asked itself and its solution was the @sweden project.
It took the brave step of turning its official twitter account over to a different Swede each week.
| | | | Will social media kill off the art of storytelling? | | Nick Hammond | | 13 June 2012, 11:06AM |  Social interaction and audience involvement with content creation (or storytelling) – be it across live events, television, cinema, theatre etc… is very much in the ascendant, as brands look to more closely engage with their customers. A word of warning though – never confuse ‘crowd sourced content creation’, with the fine art of storytelling. They are two very different things.
| | | | Twitter introduces tailored trending topics | | @gordonmacmillan | | 13 June 2012, 8:31AM |  Twitter is rolling out changes to its trending topics with the idea being to make them more tailored and more personal and as a result more useful. It pulls information based not only on your location, as it does at present, but also on who you follow.
| | | | | | | England v France: how the two teams fared on Twitter and Facebook [data visualisation] | | @gordonmacmillan | | 12 June 2012, 1:00PM |  Handy data visualisation here from Brandwatch looking at last night’s game showing the players who got the most mentions on Twitter and the phrases picked out by the crowd.
We also have the results from some Facebook analysis that tells us France had better engagement overall and were more confident than English fans going into the match.
| | | | | | | | | | Can right wing bloggers challenge Obama? Sarah Palin to address right wing digital activists | | @gordonmacmillan | | 12 June 2012, 9:31AM |  Sarah Palin will this week address a gathering of right wing bloggers and online activist at the RightOnline conference in Las Vegas. Republicans are hoping that the two day event will help harness the power of social media and digital activism and give President Obama a serious headache in his fight for re-election in November.
| | | | Research shows high levels of brands talking to Twitter bots, not customers | | Charlotte Henry | | 12 June 2012, 8:16AM |  Major brands may not be talking to as many people as they thought, according, to a new report.
Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots.
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