Thursday 21 June 2012

Digital AM - Asda, Cannes, Amazon, Publicis Chemistry

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Digital AM
Latest news
Asda launches contest for digital account
Asda launches contest for digital account
by Sara Kimberley
21 June 2012, 08:00AM
Asda is reviewing a significant chunk of its digital advertising account.
Cannes 2012: 'It starts today', says AKQA's Ahmed
Cannes 2012: 'It starts today', says AKQA's Ahmed
by Arif Durrani
21 June 2012, 11:30AM
WPP's 80% stake in the 17-year-old digital agency AKQA, represents the start of the journey, not the end, according to founder and chief executive Ajaz Ahmed today.
Cannes 2012: UK picks up five Silver Cyber Lions
Cannes 2012: UK picks up five Silver Cyber Lions
by Jeremy Lee
20 June 2012, 08:30PM
The UK managed to pick up a total of five Silver Cyber Lions, but no Golds, at the Cannes Festival of Creativity with R/GA and Volontaire Stockholm both picking up the Grand Prix.
Cannes 2012: No 'breakthroughs' in Cyber Lions says jury President
Cannes 2012: No 'breakthroughs' in Cyber Lions says jury President
by Jeremy Lee
20 June 2012, 08:30PM
Iain Tait, the President of the Cyber Lions jury, said that the standard of entries in this category at Cannes this year showed that it was "a year of maturing rather than huge breakthroughs".
Cannes 2012: Twitter rules out large ad formats to focus on user experience
Cannes 2012: Twitter rules out large ad formats to focus on user experience
by Noelle McElhatton
21 June 2012, 09:36AM
Twitter chief executive Dick Costolo today ruled out moving towards large display ad formats on the site, emphasising promoted tweets as the site's business model.
Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands
Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands
by Noelle McElhatton
21 June 2012, 09:07AM
Twitter chief executive Dick Costolo has urged brands and their ad agencies to think about "real-time" marketing by coupling Twitter with TV advertising "to extend the runway of your investment".
Amazon prompts Kindle Fire speculation with Appstore expansion
Amazon prompts Kindle Fire speculation with Appstore expansion
by Sarah Shearman
21 June 2012, 10:34AM
Amazon is expanding its Appstore, which largely provides apps for the Kindle Fire tablet in the US, to Europe this summer, sparking speculation that it is gearing up for the tablet's international launch.
Publicis Chemistry names Welsh CEO
Publicis Chemistry names Welsh CEO
by Sara Kimberley
21 June 2012, 08:00AM
Publicis Chemistry has confirmed the appointment of Mike Welsh as its chief executive as part of a management restructure that also sees the departure of the managing director, Jason Foo.
Cannes 2012: Guardian begins commercial restructure
Cannes 2012: Guardian begins commercial restructure
by Arif Durrani
20 June 2012, 05:30PM
Guardian News & Media has begun a complete overhaul of its 78-strong commercial team as it seeks to better serve agencies and advertisers with a more audience-led approach.
Also in the news
WPP to acquire AKQA for $540m
by Maisie McCabe, 20 June 2012, 12:33PM
Nike ticked off for Rooney and Wilshere tweets
by John Reynolds, 20 June 2012, 12:05AM
Evian to run real-time ball hunt in Wimbledon ticket giveaway
by Loulla-Mae Eleftheriou-Smith, 20 June 2012, 01:46PM
Thousands flock to Twitter and Facebook during England game
by Sarah Shearman, 20 June 2012, 12:05PM
From the blogs
Brands aren't listening to social customers ? 70% of fan questions go unanswered
Charlotte Henry
21 June 2012, 9:30AM
Cannes Lions through a global lens [infogrpahic]
@gordonmacmillan
21 June 2012, 9:19AM
New York's thirst for art
Greg Taylor
21 June 2012, 9:03AM
50,000 Tweets Celebrate Rooney's Euro 2012 Match Winner [infographic]
Scott Thompson
21 June 2012, 8:38AM
Un-appy Ending - the top 20 most useless phone apps
Polly Becker
21 June 2012, 8:19AM
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