Friday 15 June 2012

Marketing Daily - Why Facebook targeted mobile ads grant access to an audience previously off-limits; plus British Airways, Phones4U, Premier Foods, and Avon

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Facebook targeted mobile ads grant access to an audience previously off-limits
Gordon MacMillan,
15 June 2012
 

The introduction of targeted ads in Facebook users' timelines will finally allow...
Facebook targeted mobile ads grant access to an audience previously off-limits
 
 
BA psyches out overseas athletes with giant Jessica Ennis image
Matthew Chapman,
15 June 2012
 

British Airways has painted a huge image of British Olympic heptathlete Jessica...
BA: rolls out Jessica Ennis activity
 
 
Marketing guru: What if my overseas boss doesn't understand the UK market?
Will Harris,
15 June 2012
 

Applying global brands 'with a trowel' in different markets is outdated, writes...
Marketing guru: What if my overseas boss doesn't understand the UK market?
 
 
Wimbledon queue attracts sponsors
John Reynolds,
15 June 2012
 

The Wimbledon queue, famous for being long and good humoured, is to...
Wimbledon: enlivens tennis queue
 
 
Phones4U readies £10m upgrade push
Matthew Chapman,
15 June 2012
 

Phones4U is drawing to attention to its upgrades offering with a £10m...
Phones4U: horror-themed campaign
 
 
Brand Health Check: Avon
Kim Benjamin,
15 June 2012
 

The cosmetics firm's new chief executive faces a struggle to stabilise the...
Avon: how can the brand return to former glories
 
 
Premier Foods sells vinegar and pickle brands to Japanese company
John Reynolds,
15 June 2012
 

Premier Foods has sold its vinegar and sour pickles business, including its...
Sarson's: Premier Foods sells vinegar brand
 
 
Make or break time for the market research industry
Alan Mitchell,
15 June 2012
 

With so many fresh sources of data on offer, the market research...
Make or break time for the market research industry
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
Tesco snaps up digital music platform We7 for £10.8m
Daniel Farey-Jones,
14 June 2012
 
APA drops 'publishing' to become Content Marketing Association
Arif Durrani,
14 June 2012
 
Brand barometer: Nike's latest viral campaign reviewed
15 June 2012
 
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...
 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...
 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...
 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...
 
 
From familiar to knockout in 90 seconds
Mark Pearson, TDA
 

Bartle Bogle Hegarty's DRTV ad for charity Missing People confounded me. What looks like...
 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Direct Marketing Co-ordinator, Islamic Relief £32,000 per annum, (plus £3k pa London weighting), London

Senior Marketing Planning Manager, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Online Marketing Manager, Traidcraft £24,111, Gateshead, Tyne & Wear

CRM eMarketing Manager, Kaplan International Colleges £40k + up to £5k annual bonus, West Kensington W14 8HQ

Digital Account Manager, Michael Page Agency £20000 to £28000 per annum, Leeds

PPC Manager, Digital Gurus £35000 - £40000 per annum, London

Search Marketing Consultant, Digital Gurus £28000 - £30000 per annum, London

Business Development Director - Award winning agency, Ad Lib £60000 to £80000 per annum, London

ACCOUNT DIRECTOR - Digital, Royds Raphael £45k-£50k+neg & generous benefits, London

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