Monday 18 June 2012

Marketing Daily - Queen's tennis sponsor Aegon denies brand "damage" after kicking incident; plus Transport for London, Marks & Spencer, Amazon, and Facebook

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Aegon says 'no damage' done to brand following Nalbandian disqualification
John Reynolds,
18 June 2012
 

Tennis sponsor Aegon says there is "no damage" to its brand, despite...

Ian Murray: head of sponsorship and events at Aegon
 
 
VIDEO: YouTube's Bateson describes 'internal discomfort' over ad model
Ben Hall and Georgina Brazier,
18 June 2012
 

Anna Bateson, marketing director, YouTube has described the internal discomfort from some...

VIDEO: YouTube's Bateson describes 'internal discomfort' over ad model
 
 
Transport for London commits to round-the-clock work
John Reynolds,
18 June 2012
 

Transport for London marketing staff are to begin working round-the-clock as marketing...

TfL: 'get ahead of the games' activity
 
 
M&S runs live video chat on Facebook with Joanna Lumley
Matthew Chapman,
18 June 2012
 

Marks & Spencer is running a real-time Q&A session with Joanna Lumley...

Joann Lumley: backs the M&S shwop campaign
 
 
Amazon set to launch iTunes rival
Sarah Shearman,
18 June 2012
 

Amazon has struck a deal with the four major US record labels...

Amazon: cloud music service app
 
 
Former Mamas & Papas marketer launches IndiaCoco brand
Matthew Chapman,
18 June 2012
 

Former Mamas & Papas marketing director Claire Harper is launching a new...

IndiaCoco: childrenswear brand launches online
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
Brand barometer: Bookmakers, which one is most prominent online?
Gemma Charles,
18 June 2012
 
Facebook's CTO Bret Taylor departs at crucial time for company
Sarah Shearman,
18 June 2012
 
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...

 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
From familiar to knockout in 90 seconds
Mark Pearson, TDA
 

Bartle Bogle Hegarty's DRTV ad for charity Missing People confounded me. What looks like...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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