Data & Direct Bulletin from Brand Republic - Facebook, Google Street View, Marriott, VivaKi, Morrisons

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Car brands test-drive social strategies by Alex Brownsell 13 June 2012, 12:00AM Until now, few automotive companies have used Twitter for more than PR announcements or customer-service messages. Some, however, are becoming more creative. Facebook to introduce real-time bidding by Maisie McCabe 14 June 2012, 11:35AM Facebook is to introduce real-time bidding (RTB) capability for display ads on its site within weeks, allowing brands to target its users based on their off-site browsing history. Google Street View to be probed again by watchdog by Sarah Shearman 13 June 2012, 09:11AM Google's Street View service is facing a fresh investigation by the information watchdog, after a US inquiry raised new doubts about its handling of data collected by cars taking photographs for the service. Marriott kicks off review of European hotels ad account by Sara Kimberley 14 June 2012, 10:00AM Marriott Hotels Europe is reviewing its advertising account. Arif Durrani: Facebook ads still have much to prove by Arif Durrani 14 June 2012, 08:30AM Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated. VivaKi adds mobile to Audience On Demand by Nick Batten 13 June 2012, 10:40AM Publicis Groupe's online audience targeting operation Audience on Demand has extended its capability to mobile in the UK after months of beta testing. CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength by Simon S Kershaw 14 June 2012, 02:30PM This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo. Morrisons trials coupon-at-till scheme as promotional war continues by Matthew Chapman 13 June 2012, 10:51AM Morrisons is running a coupon-at-till trial in its north east stores in a move that follows a similar initiative by rival Sainsbury's. Proximity makes senior hires by Sara Kimberley 01 June 2012, 11:22AM Proximity has boosted its management team by appointing Gabrielle Moss as deputy managing director. Think BR: Cookie monsters by Martin Greenbank 01 June 2012, 08:00AM Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media. Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. Send promotions, booking confirmations, reminders or news to help drive your business. Latest jobs Client Director - FMCG Recruiter Elizabeth Norman International Salary £60000 - £75000 per annum Location Switzerland Client Executive Recruiter Dunnhumby Salary negotiable Location Ealing Direct Marketing Manager Recruiter LOVEFiLM Salary Competitive Location London Account Manager - Data Marketing Recruiter Ad Lib Salary £30000 to £35000 per annum Location Oxfordshire Marketing Associate Director / Client Partner Recruiter Henry Nicholas Associates Salary £60000 to £65000 per annum Location Oxfordshire Tactical Account Manager - Field Marketing Recruiter Stonor Salary £30k-£35k Location Berkshire BR Insight Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports) So, affiliate marketing, it's been around for a while and has driven gre... Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports) Social media has changed the world as we know it by connecting people, i... Going Global In A Social World (Expert Reports) Social networking is indisputably a global phenomenon. A recent Forreste... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders