Friday, 8 June 2012

Global Bulletin from Brand Republic - Qantas, Lonely Planet, MediaCom, Adidas, VW

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Qantas appoints global creative and media agencies
Qantas appoints global creative and media agencies
by Nick Batten
06 June 2012, 09:15AM
Qantas Airways, the domestic and international Australian airline, has appointed Droga5 to be its global agency of record and retained ZenithOptimedia as its media agency.
Lonely Planet appoints Iris to handle global digital youth strategy
Lonely Planet appoints Iris to handle global digital youth strategy
by Sarah Shearman
08 June 2012, 10:30AM
Lonely Planet, the travel guide publisher, has appointed Iris Worldwide to create an international youth strategy as it prepares to launch new digital products and services.
MediaCom appoints Fierman as first global CMO
MediaCom appoints Fierman as first global CMO
by Nick Batten
07 June 2012, 03:35PM
MediaCom has named Stephanie Fierman as its first worldwide chief marketing officer.
Adidas targeted with 'sweatshop' campaign in run-up to Olympics
Adidas targeted with 'sweatshop' campaign in run-up to Olympics
by Matthew Chapman
07 June 2012, 08:30AM
Adidas is to be targeted by a video and store-based protest campaign that asks the Olympic sponsor to tackle alleged sweatshop conditions in its supplier factories.
VW appoints new marketing lead amid global reshuffle
VW appoints new marketing lead amid global reshuffle
by Alex Brownsell
06 June 2012, 12:30PM
Volkswagen has appointed former Ford marketer Jürgen Stackmann to head up global marketing at the car marque, succeeding Luca de Meo, who joins the management board at sister brand Audi.
Mindshare rejigs international leadership
Mindshare rejigs international leadership
by Nick Batten
06 June 2012, 11:51AM
Mindshare has made a series of appointments across its leadership team, including appointing Helen McRae as EMEA chief operating officer, to shift its focus towards trading, emerging markets and talent development.
Also in the news
McCann appoints Linus Karlsson to global role
by Daniel Farey-Jones, 06 June 2012, 09:52AM
Dan Wieden to be honoured at Cannes Lions
by Maisie McCabe, 07 June 2012, 11:48AM
Diesel 'eyewear SS12' by Poke London
by , 07 June 2012, 10:32AM
Weber Shandwick unveils new company branding
by Matt Cartmell, 08 June 2012, 09:59AM
Audi TV ad to break during England Euro 2012 opener
by Alex Brownsell, 08 June 2012, 09:00AM
From Singapore - Chris Reed on partnership marketing
Starbucks UK adds to out of touch perception by treating Ireland as part of the UK
07 June 2012, 5:45AM
1 in 6 are now MILLIONAIRES in Singapore
07 June 2012, 1:43AM
The BR News Blog
Volkswagen and DDB accused of creating sound-alike track of US band for Polo ad
08 June 2012, 9:01AM

Is music in safe hands with ad agencies? DDB UK and Volkswagen accused of creating a sound-alike of a Beach House songThe New York Times reports that DDB UK stands accused of creating a sound-alike track for its latest Volkswagen Polo ad.

DDB is understood to have created its own sound track for the ad ‘Stay in safe hands’ after being turned down by US band Beach House.

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