Breaking news from Brand Republic - EDF, Diageo, General Motors, Microsoft, Coca-Cola

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news EDF unveils major European London 2012 campaign by Matthew Chapman 26 June 2012, 08:30AM EDF, the owner of UK subsidiary EDF Energy, is launching a multimillion-pound London 2012 campaign across Europe to highlight its role in 'powering' the Olympics. Why Diageo said 'No' to London 2012 sponsorship by Noelle McElhatton 26 June 2012, 08:30AM Drinks company Diageo considered sponsoring London 2012, but decided against it. General Motors CMO Joel Ewanick: 'It's all good with Facebook' by Noelle McElhatton 26 June 2012, 08:30AM General Motors, the world's fourth-biggest ad spender, has told Marketing that its relationship with Facebook is 'all good', despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook's IPO last mon... Johnny Vaughan on his Global exit and Olympic show for Absolute Radio by Arif Durrani 25 June 2012, 11:15AM Johnny Vaughan, the television and radio broadcaster who dramatically walked out of his Global Radio breakfast show in November, tells us why he left so abruptly and talks about his upcoming Olympic Show for Absolute Radio. Microsoft splashes $1.2bn on business social network Yammer by Sarah Shearman 26 June 2012, 09:00AM Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved. Coca-Cola 'do the toe tappy' by Ogilvy & Mather Paris by 25 June 2012, 03:32PM Carmen Electra, Perez Hilton and the choreographer JaQuel Knight demonstrate some hip-hop dance moves in a new ad for Coke Zero. Marcus Rich takes on expanded role across DMGT's regionals and nationals by John Reynolds 25 June 2012, 02:45PM Daily Mail publisher A&N Media has promoted Marcus Rich, deputy managing director of Mail Newpapers, to the new role of commercial managing director of A&N Media, marking the latest executive change at the newspaper group. Goviral and Campaign to hold panel debate on online video by Philip Smith 26 June 2012, 09:50AM Key brands including and agencies will debate how to get the most out of the growing area of online video at a panel event next week, hosted by goviral, in association with Campaign. Intelligence The changing gamer by Alice Dunn 26 June 2012, 08:30AM Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best purchases, writes Alice Dunn, marketing executive, Kantar Media. Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy by Matt Chapman 21 June 2012, 11:00AM The ambitious brand's director of corporate marketing, Garrihy is driving its wide-ranging activity and embracing its bold approach. Opinion Chris Hirst: Talking ourselves up is less cool, but we are a great industry by Chris Hirst 21 June 2012, 08:00AM I'm certain I wasn't alone in raising an eyebrow at Campaign's claim (Editor's Perspective, 25 May) that there are only "two or three really great London agencies". Katherine Levy: Social media needs its own metrics to judge engagement by Katherine Levy 21 June 2012, 08:00AM Last week, Twitter held its first UK event with agencies and advertisers. Also in the news Global-GMG Radio deal 'bad news for commercial radio', claims rival by Maisie McCabe, 25 June 2012, 02:40PM Drinkaware to revamp website by Gemma Charles, 26 June 2012, 09:30AM Coe urges sponsors to explain their Olympic role by Noelle McElhatton, 26 June 2012, 08:30AM Lida's Mel Cruickshank appointed to top Wunderman UK role by Jeremy Lee, 25 June 2012, 06:30PM Latest Blog Entries Passion for paper Greg Taylor, 26 June 2012 WE ARE COMMITTING A CATEGORY ERROR Dave Trott, 26 June 2012 4 ways TV won at Cannes Lindsey Clay, 26 June 2012 Who will buy the last big digital independent? Bob Willott, 25 June 2012 The nutter in the gutter Steve Henry, 25 June 2012 Lady Gaga in Indonesia, or Not Heng Aw, Worldwide Partners Inc, 25 June 2012 Latest jobs Project Director - Top 10 Digital Agency Recruiter The Blueprint Salary £60000 - £65000 per annum + package Location London CRM Manager Recruiter GoodEgg Digital Salary Excellent neogtiable salary plus benefits Location Central London Account Manager - direct marketing - iconic FMCG brand direct and offline- want the WOW factor Recruiter Firehorse Salary up to £27-32k- dep on exp Location London Account Director - Digital/CRM - £45k-£50k+ depending on experience Recruiter Hutson & Partners Salary £45k-£50k+ depending on experience plus excellent benefits Location Central London - Soho Account Manager - SaaS Platform Recruiter GoodEgg Digital Salary £40-45k base plus substantial bonus Location Central London Project Manager - Central London Recruiter May & Stephens Recruitment Group Salary c.£35k+ Location Central London BR Insight Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... 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