Wednesday 20 June 2012

The Wall > How to get more likes, comments and shares on Facebook

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How to get more likes, comments and shares on Facebook [infographic]
Polly Becker
20 June 2012, 10:35AM

How to get more likes, comments and shares on Facebook.Great stats here collected on this infographic from Dan Zarraella looking at how to get more likes, comments and shares on Facebook.

He has collected a ton of data and done the analysis and the results are very handy indeed.

How digital technology and social media have connected us with the Bronze Age
Nick Hammond
20 June 2012, 9:38AM

Bronze Age warrior king leonidas of SpartaThroughout pre-history and up to about 3,000 BC, man communicated either orally or through pictures. People used pictures literally to demonstrate what they were talking about; so a picture of a lion represented a lion, a spear a spear, a basket a basket and so on. With the invention of writing, humans moved from pictograms, like egyptian hieroglyphics, to a non literal representation of information.

Klout appearance at LeWeb adds fuel to critics who call it "meaningless"
@gordonmacmillan
20 June 2012, 8:19AM

Joe Fernandez is grilled at Leweb - pic via Timo ElliotI wrote a little while about why your Klout score really doesn't matter a couple of months back and that issue raised its head again yesterday at LeWeb in several ways.

LeWeb flies Union Jack as Brits make their pitch - 10 things from Day One
Toby Gunton
20 June 2012, 7:49AM

Jamie Oliver and Instagram CEO Kevin Systrom at LeWeb 2012 in LondonLeWeb has always been a slightly different type of web conference, some might say disorganised, perhaps as a result of its relaxed European heritage. Run for the last eight years inParis, this year for the first time LeWeb has bought its eclectic line-up toLondon, filling the Central Hall inWestminster with 1,300 people from 50 countries and some heavy hitting speakers.

Five of the best online ads of May: Thinkbox, Zonajobs, HSBC....
James Grant
19 June 2012, 4:29PM

The return of Harvey the Thinkbox dog, it's not quite as winning as the first time we saw him but his reminder of the great times he had with Rabbit still carries the message that nothing is quite as evocative as Broadcast advertising in all it's forms. Something we agree with at Vindico as we see a great response to innovative VOD advertising.

Tory MP Louise Mensch launches social platform for US elections
@gordonmacmillan
19 June 2012, 3:21PM

Louise Mensch to launch social media site Menschn.comLouise Mensch, the Conservative MP and chick lit author, is widening her foray into social media with the launch of a social platform designed to curate the conversation around political conversation.

The site called Menshn.com (geddit?) launches today, but is currently on available in the US.

Tomb Raider 'rape' - how the social web responded
Charlotte Henry
19 June 2012, 11:45AM

Lara croft Tomb Raider - how the social web responded to the Lara rape storyThere’s been a huge online debate around a sequence in the latest Tomb Raider game in which heroine Lara Croft is subjected to an attempted rape as she tries to flee captors.

Nelson's Column: Social Media Insights & KPIs - There is no magic button
Andrew Nelson
19 June 2012, 9:42AM

Based on my observations I believe we are at a tipping point now.

CMO's & Insight Divisions are realising that messages in social media can help them understand the consumer better. It is another layer of insight that is there to be tapped into. More CMOs want near real-time relevant information, not debrief but dashboard.

England beat Sweden on Tweets and goals [infographic]
Scott Thompson
19 June 2012, 9:33AM

Euro 2012: Gary Lineker and fellow members of the BBC reporting teamEngland’s rollercoaster victory against Sweden last Friday evening drew in excess of 700,000 tweets during the game according to Starcom Mediavest Group's ECHOscreen Twitter analysis tool.

This tied in with what is likely to be the biggest Euro 2012 audience peak to date in excess of 16 million at home viewers and doubtless many more watching in pubs and clubs around the country.

Australian news group Fairfax considers a "digital-only future" as it cuts 1,900 jobs
@gordonmacmillan
19 June 2012, 8:52AM

Sydney Morning Herald - to be hit by Fairfax Media job cutsAustralian news group Fairfax Media, which publishes The Sydney Morning Herald, the Australian Financial Review and The Age, is to cut 1,900 jobs as part of a massive restructuring plan designed to save the company.



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