Tuesday 26 June 2012

Digital AM - Facebook, Microsoft, General Motors, Uniqlo, Drinkaware

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Digital AM
Latest news
'Facebook will be more valuable than Google', says Havas leader
'Facebook will be more valuable than Google', says Havas leader
by Arif Durrani
26 June 2012, 11:30AM
Fears surrounding Facebook's initial $100 billion IPO are short-sighted, as Mark Zuckerberg's social network is set to become more valuable than the $200 billion behemoth Google, according to David Jones, global chief executive of Havas.
Microsoft splashes $1.2bn on business social network Yammer
Microsoft splashes $1.2bn on business social network Yammer
by Sarah Shearman
26 June 2012, 09:00AM
Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved.
General Motors CMO Joel Ewanick: 'It's all good with Facebook'
General Motors CMO Joel Ewanick: 'It's all good with Facebook'
by Noelle McElhatton
26 June 2012, 08:30AM
General Motors, the world's fourth-biggest ad spender, has told Marketing that its relationship with Facebook is 'all good', despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook's IPO last mon...
Uniqlo runs t-shirt activity on Pinterest
Uniqlo runs t-shirt activity on Pinterest
by Sarah Shearman
26 June 2012, 11:20AM
Uniqlo, the Japanese clothing retailer, has created a Pinterest "mosaic" to promote its Dry Mesh t-shirt range.
Drinkaware to revamp website
Drinkaware to revamp website
by Gemma Charles
26 June 2012, 09:30AM
Drinkaware, the alcohol education charity, plans to relaunch its website later this year in an attempt to provide a "seamless" experience for users across mobile, tablet and PC.
Lastminute hires Bartlett
Lastminute hires Bartlett
by Loulla-Mae Eleftheriou-Smith
26 June 2012, 08:30AM
Travelocity International, which owns Lastminute.com, has recruited Sarah Bartlett as its first chief marketing officer, to oversee its portfolio of brands following a restructure.
Goviral and Campaign to hold panel debate on online video
Goviral and Campaign to hold panel debate on online video
by Philip Smith
26 June 2012, 09:50AM
Key brands including and agencies will debate how to get the most out of the growing area of online video at a panel event next week, hosted by goviral, in association with Campaign.
Also in the news
Daily deals websites sent letters of warning by OFT
by Sarah Shearman, 25 June 2012, 10:06AM
Lastminute.com's Nichola Sharpe appointed by Barclays
by John Owens, 26 June 2012, 08:16AM
LBi launches social business design unit
by Loulla-Mae Eleftheriou-Smith, 25 June 2012, 11:06AM
Ex-Google comms director Mike Harvey joins Bite
by Sara Luker, 25 June 2012, 12:20PM
From the blogs
Euro 2012: Twitter predicts England penalty heartbreak déjà vu [infographic]
Scott Thompson
26 June 2012, 10:19AM
Twitter user forced to change her name after angry NatWest customers swamp her account
Charlotte Henry
26 June 2012, 9:56AM
Passion for paper
Greg Taylor
26 June 2012, 8:57AM
WE ARE COMMITTING A CATEGORY ERROR
Dave Trott
26 June 2012, 8:43AM
EC tries to fix offensive #sciencegirlthing campaign with #realwomeninscience fix
Loulla-Mae Eleftheriou-Smith
26 June 2012, 7:44AM
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