Thursday, 7 June 2012

Media AM - Morrisons to become first BB shopping partner, Facebook ramps up mobile ad sales, Tesco partners with IPC, Autotrader, Tesco hit by online reputation plunge

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Media AM Bulletin
 
 
 
*   Latest News
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Big Brother house: Morrisons becomes official shopping partner in product-placement deal
Morrisons to become first Big Brother shopping partner
Maisie McCabe, 07 June 2012

Morrisons has signed a significant six-figure deal to become the official shopping...

  
Facebook: ramps up sales opportunities
Facebook ramps up mobile ad sales
Sarah Shearman, 07 June 2012

Facebook is stepping up the monetisation of its mobile service by enabling...

  
Tesco: Everyday Value range is promoted on the Goodtoknow recipes channel
Tesco turns to IPC stable to promote Everyday Value range
Nick Batten, 07 June 2012

Tesco is promoting its Everyday Value range with a cross-media deal spanning...

  
Auto Trader: debut digital campaign features a series of short films
Auto Trader gets personal to shift consumer perceptions
Nick Batten, 07 June 2012

Auto Trader, the second-hand car magazine and website, is to tap into...

  
Tesco: online reputation hit a negative score after reports of market share fall and customers taking to social media sites to criticise poor service
Tesco hit by online reputation plunge
Sara Luker, 07 June 2012

Tesco has seen its online reputation decline as the supermarket's market share...

  
*   Also in the News
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Henkel secures product placement in Big Brother bathroom
Maisie McCabe, 06 June 2012
Only one week left to enter this year's Media Week Awards
Jeremy King, 06 June 2012
Simon Francis to step down as chief executive of Aegis Media EMEA
Mark Banham, 05 June 2012
Olympics has scared off TV advertisers, say media buyers
Maisie McCabe, 06 June 2012
Return of Big Brother brings 3m viewers to Channel 5
Maisie McCabe, 06 June 2012
Nivea deodorant in tie-up with Asos
Nick Batten, 06 June 2012
Mindshare rejigs international leadership
Nick Batten, 06 June 2012
Qantas appoints global creative and media agencies
Nick Batten, 06 June 2012
Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars
Maisie McCabe, 01 June 2012
 
 
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