| Latest news | |  | | | | | Apple has struck an alliance with Facebook to integrate the social network into its operating system and has stepped up its competition with rival Google by unveiling its own Maps app. | | |  | | | | | McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006. | | |  | | | | | Innocent has axed plans to host a festival to promote its sponsorship of London 2012 due to poor ticket sales. | | |  | | | | | Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to 'sharpen' its creative strategy. | | |  | | | | | Internet advertising will account for almost half of the UK ad market by the end of 2016, according to a report from Pricewaterhouse Coopers. | | |  | | | | | Samsung is aiming to align itself with independent arts and music through a series of films and a social-media campaign to showcase the 'creative potential' of its Note tablet. | | |  | | | | | The Cloud , the BSkyB-owned Wi-Fi service, has signed Greggs as the first advertiser for the content portal it is about to launch in more than 100 railway stations nationwide. | | |  | | | | | Nokia-owned luxury mobile phone brand Vertu will provide free corrective surgery to a child with a cleft lip or palate for every Constellation Smile handset sold. | | |  | | | | | AOL is adopting a content-led strategy to promote the UK version of its news and current affairs site, The Huffington Post, in a bid to increase its audience. | | |  | | | | | Sainsbury's has ended its long-standing feud with millionaire publisher Dominic McVey and is to list his lad's title Front on its shelves. | | | | | Opinion | |  | | | | | Does personalised online filtering spell the death of discovery, asks Bianca De Sousa, planner, Collective London. | | |  | | | | | Brands need to be braver and more provocative when marketing to the over-50s, writes Scott Wilkinson, planning partner, Bordello. | | | | | | | Latest jobs | | | Senior Digital Designer | | Recruiter archibald ingall stretton… | | Salary £45,000 + excellent benefits | | Location Central London | | | | |  | | |
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