| Latest news | |  | | | | | Tesco is considering ditching its 20-year-old 'Every little helps' strapline, as part of an ongoing review of its £110m advertising account. | | |  | | | | | BlackBerry has partnered Channel 4 for a reality TV series that will follow a group of fans around music festivals this summer. | | |  | | | | | Diageo plans to shake up the marketing strategy for its Baileys cream liqueur brand following poor sales across Western Europe. | | |  | | | | | Tesco is looking to introduce a 'coherent', unified social-media strategy, beginning with the launch of its first integrated YouTube channel. | | |  | | | | | In a grandiose building in the heart of the New York avenue synonymous with 'Mad Men', sits Facebook's east coast outpost, where Mark D'Arcy has spent the last year as the company's first director of global creative advertising solutions. | | |  | | | | | Microsoft is to enter the tablet market with a Microsoft Surface family of devices, unveiled at an event in Hollywood yesterday (18 June). | | |  | | | | | Lloyds TSB will use all the characters from its long-standing 'For the journey' animated campaign in a TV ad celebrating its Olympic sponsorship. | | |  | | | | | Microsoft is shifting to a 'social first' marketing strategy for Bing, as it attempts to loosen Google's stranglehold on the UK search market. | | |  | | | | | The UK only managed to pick up one single paltry Silver Direct Lion at the 2012 Cannes Festival of Creativity. | | |  | | | | | AMV BBDO, Mother and Grey London were the only UK agencies to pick up a Lion in the Promo & Activation category at this year's Cannes Festival of Creativity. | | |  | | | | | Brooklyn Brothers and Ogilvy & Mather were the only winning UK agencies at the PR Awards, which saw Puerto Rico win its first ever Grand Prix. | | |  | | | | | Facebook is launching an education tool for agencies and a "Creative Council" as it moves to forge stronger relationships with creative agencies. | | | | | Opinion | |  | | | | | The Cannes Lions 2012 are upon us but are advertisers still missing a trick when it comes to mobile, asks James Connelly, managing director, Fetch Media. | | |  | | | | | The economic downturn is continuing, so is there really a sustainable market for luxury goods, asks Farhad Koodoruth, managing director, Blowfish Digital. | | | | | Intelligence | |  | | | | | Tesco is using its £110m ad pitch to review the future of its long-standing strapline. We asked a panel of experts whether it's time for a change, or the line's 20-year heritage has greater value. | | |  | | | | | A third of adults say they have visited a social media site while watching a TV show, writes Mat Riches, associate director, Kantar Media Custom. | | | | | | | Latest jobs | | | Head of Marketing | | Recruiter dmpeople | | Salary Around £65,000 plus a significant bonus potential | | Location Derbyshire | | | | | CRM Manager | | Recruiter GoodEgg Digital | | Salary Excellent neogtiable salary plus benefits | | Location Central London | | |  | | |
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