Thursday 14 June 2012

The Wall > The band was banned, but England's Euro 2012 tweeters tweeted on

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The band was banned, but England's Euro 2012 tweeters tweeted on
Scott Thompson
14 June 2012, 12:18PM

England kicked off their first 2012 European Championship game this week, and although the supporters band had their instruments confiscated in Ukraine, back home the fans were finding other ways of showing their support.

Google helps launch alliance to remove "bad ads" from the web
Polly Becker
14 June 2012, 10:30AM

Sadly this is only an online initiative. Google is getting together with AOL, Facebook, Twitter and the IAB to support StopBadware’s launch of the Ads Integrity Alliance, which is designed to protect users from bad ads.

Microsoft in talks to acquire social network Yammer for $1bn
@gordonmacmillan
14 June 2012, 8:41AM

Microsoft is reported to be in talks to acquire business social network Yammer for in excess of $1 billion.

Bloomberg reports that a deal is close at hand and could be signed as early as tomorrow.

Twitter introduces expanded tweets with more interactive content
@gordonmacmillan
14 June 2012, 8:16AM

Twitter is making a play to keep users on Twitter for longer with the introduction of new expanded tweets that give more interactive experiences on Twitter.com and mobile.twitter.com.

Beginning with a select group of news partners, that includes The New York Times, The San Francisco Chronicle and The Wall Street Journal, expanded tweets will deliver rich content inside tweets. This will include a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer.

Frictionless sharing rejected by majority and brand recommendations not welcome [infographic]
@gordonmacmillan
13 June 2012, 2:34PM

Second screen Frictionless sharing rejected by majority and brand recommendations not welcomeThe majority of people do not want to use ‘frictionless’ features on social networks that automatically inform friends about the content the user is consuming, according to a study by PR firm Edelman.

Sweden faces outrage after Jewish tweets in Twitter experiment
Charlotte Henry
13 June 2012, 11:48AM

How do you change the perception of your country using social media? It was a question that the Swedish tourist board asked itself and its solution was the @sweden project.

It took the brave step of turning its official twitter account over to a different Swede each week.

Will social media kill off the art of storytelling?
Nick Hammond
13 June 2012, 11:06AM

Social interaction and audience involvement with content creation (or storytelling) – be it across live events, television, cinema, theatre etc… is very much in the ascendant, as brands look to more closely engage with their customers. A word of warning though – never confuse ‘crowd sourced content creation’, with the fine art of storytelling. They are two very different things.

Twitter introduces tailored trending topics
@gordonmacmillan
13 June 2012, 8:31AM

Twitter is rolling out changes to its trending topics with the idea being to make them more tailored and more personal and as a result more useful. It pulls information based not only on your location, as it does at present, but also on who you follow.

Apple's WWDC: Biggest Improvements to Mountain Lion Taken From iOS
Clair O'Neill
12 June 2012, 2:03PM

Apple’s WWDC: Biggest Improvements to Mountain Lion Taken From iOS
At yesterday's annual Worldwide Developers Conference, Apple CEO Tim Cook revealed new mobile operating system iOS 6 and also the new desktop OS Mountain Lion.

England v France: how the two teams fared on Twitter and Facebook [data visualisation]
@gordonmacmillan
12 June 2012, 1:00PM

FA: will engage with the local community more during the Euro 2012Handy data visualisation here from Brandwatch looking at last night’s game showing the players who got the most mentions on Twitter and the phrases picked out by the crowd.

We also have the results from some Facebook analysis that tells us France had better engagement overall and were more confident than English fans going into the match.

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