Friday 22 June 2012

Marketing Daily - Cannes 2012: Virgin Atlantic poaches BBC's Simon Lloyd; plus Lord Coe, Starbucks, Rolex and Dixons

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Virgin Atlantic poaches BBC's Simon Lloyd for top marketing role
Loulla-Mae Eleftheriou-Smith,
22 June 2012
 

Virgin Atlantic has appointed former BBC marketer Simon Lloyd as its marketing...

Simon Lloyd: joins Virgin Atlantic
 
 
Cannes 2012: Olympics economic boost has been "profound", says Lord Coe
Arif Durrani,
22 June 2012
 

The economic impact of the London 2012 Olympics has already been profound...

Lord Coe: 'Olympics has been a God send to economy'
 
 
Starbucks readies debut tea shop
John Reynolds,
22 June 2012
 

Starbucks is trying to further its appeal beyond coffee by launching its...

Starbucks: launched Refreshers in March
 
 
Unofficial Rolex page is top for brand engagement on Facebook
Sarah Shearman,
22 June 2012
 

Rolex was the most engaged with brand among UK Facebook users in...

Facebook: unnoficial Rolex page topped brand-engagement survey
 
 
Dixons fights back in UK with underlying profits boost
Matthew Chapman,
21 June 2012
 

Dixons Retail, the owner of Currys and PC World, has reported a...

Currys: last year's Star Wars-themed campaign
 
 
Budweiser-sponsored Wembley FC signs up former top players
Gemma Charles,
22 June 2012
 

Wembley FC, the non-league football club sponsored by Budweiser, has signed up...

Webley FC: Graeme Le Saux, David Seaman,Terry Venables, Ray Parlour and Claudio Caniggia
 
 
Freya teams with England Netball for new campaign
Nicola Clark,
22 June 2012
 

Sportswear and lingerie brand Freya Active has teamed up with England Netball...

Freya: teaming up with England Netball
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
 
More From Marketing
 
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19 June 2012
 
 
Blogs
 
 
How Femfresh’s facebook page caused an awful stink
Chris Barraclough
 

If you are not by now aware of the social marketing car crash that is Femfresh’s facebook page I don’t...

 
 
From crushed hopes to a collapsible opportunity
Jonathan Weeks
 

The recent distribution deal between Marks & Spencer and Guy Jeremiah's Aquatina holds important truths...

 
 
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards
 

Well, it’s a start. At last week’s Marketing Society Awards, a shiny trophy was presented to the winners of a...

 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards
 

Pricing is one of the most difficult tasks in marketing – one that will often pit your best instincts against...

 
 
 
 
 
 
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