marketing your business online: The Wall > Twitter takes its stall to Cannes to woo advertisers

Monday, 18 June 2012

The Wall > Twitter takes its stall to Cannes to woo advertisers

Twitter takes its stall to Cannes to woo advertisers

@gordonmacmillan

18 June 2012, 2:53PM

Twitter is hoping to make a splash in at the Cannes international advertising festival this week having had a low key appearance last year.

The feeling looks like it might well be mutual as Jack Dorsey, the Twitter co-founder and executive chairman, is honoured as the media person of the year.

Clickthrough rates underestimate online campaign performance

James Walters

18 June 2012, 11:13AM

Clickthrough rates significantly undervalue the brand performance of online campaigns, according to a Nielsen study that finds little correlation between the frequently cited metric and offline return on investment.

The study, which combined meta-analysis and modeling from hundreds of marketing campaigns, signals a need for marketers to use other metrics to gauge the effectiveness of online advertising, according to Nielsen.

Is the logical web longing to return to its roots of randomness?

Jeremy Garner

18 June 2012, 11:12AM

In the mid to late nineties the web seemed awash with distinctive and idiosyncratic characters. And that’s a diplomatic way of putting it.

The web’s prevailing trend towards anonymity had a lot to do with it back then, and so did the fascination for expressing one’s identity on screen for the first time.

Locked-in syndrome patient Tony Nicklinson tweets to highlight his plight

Charlotte Henry

18 June 2012, 10:25AM

Tony Nicklinson used to travel the world. Then, on a business trip in 2005 he suffered a devastating stroke that stopped any movement in his body, but left his perfectly mind in tact.

Facebook unveils its London 2012 Olympics page

Polly Becker

18 June 2012, 9:42AM

Facebook has this morning unveiled its London 2012 Olympics page allowing users to explore the games through the social network.

So much has changed since we last prepared for the Olympics. In the Beijing games in China there were barely 100 million Facebook users. Now Facebook closes in on one billion users.

Should Mark Zuckerberg resign from Facebook? Some say he should go

@gordonmacmillan

18 June 2012, 8:17AM

As the story broke over the weekend that Facebook was threatening to quit the Nasdaq exchange over its bungled IPO some are starting to suggest that part of the problem sits with chief executive Mark Zuckerberg.

#NeverSeconds blog sparks online frenzy - local government commits huge social media fail

Charlotte Henry

15 June 2012, 11:28AM

A nine year old school girl has become an online star, after her local council banned her blog in which she was taking photos and ranking her school dinners.

The Never Seconds blog attracted a huge response, and was used by Martha Payne to raise money for the charity ‘Mary’s Meals’.

Twitter pushes the engagement message to tempt more advertisers #Twitter4brands

@gordonmacmillan

15 June 2012, 10:57AM

Twitter brought its #Twitter4brands road show to London yesterday and used the event to highlight the success stories of a number of brands that have scored high levels of engagement on Twitter — far exceeding traditional online advertising.

Everything you know about digital measurement is wrong and this is what to do about it

Gary Angel

15 June 2012, 8:58AM

Some of the most common practices in digital reporting have been shown to be seriously flawed. Their is too much emphasis on a small set of site-wide actionable KPIs, trending Site Satisfaction numbers or NetPromoter scores, and use of total social media mentions to track brand sentiment.

Eight out of ten Brits admit their social profiles are 'fake - Top 20 lies

Polly Becker

15 June 2012, 8:35AM

A study of 2,000 people found the average Facebook user carefully composes their profile - falsely painting a picture of an exciting social life, sophisticated tastes and glamorous photos.