Friday 15 June 2012

Digital AM - Kelly Brook, MG OMD, Campaign Viral Chart, Xbox Live, We7

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Digital AM
Latest news
Kelly Brook shaves men's body hair for Philips
Kelly Brook shaves men's body hair for Philips
by John Reynolds
15 June 2012, 11:36AM
Philips has launched a viral campaign for its male grooming products that features model Kelly Brook shaving a man's body hair.
MG OMD appoints OMD UK's Hayley Spence as head of search
MG OMD appoints OMD UK's Hayley Spence as head of search
by Maisie McCabe
15 June 2012, 08:55AM
Manning Gottlieb OMD has appointed OMD UK's strategy director Hayley Spence as its first head of search, following the promotion of Mark Mitchell.
Campaign Viral Chart: Irn-Bru debuts as PBS' autotune kids song tops chart
Campaign Viral Chart: Irn-Bru debuts as PBS' autotune kids song tops chart
by Ben Hall
15 June 2012, 09:25AM
Scottish soft drink Irn-Bru debuts in second place in this week's chart, which is topped by a trippy donations appeal from US public service broadcaster PBS that remixes clips from an old American children's TV show.
Lynx, Toyota and Samsung trial gesture and voice-controlled ads
Lynx, Toyota and Samsung trial gesture and voice-controlled ads
by Matthew Chapman
15 June 2012, 09:20AM
Unilever's Lynx, Toyota and Samsung Mobile USA are among the first brands to develop voice and gesture controlled ads for Xbox Live users with Microsoft's Kinect motion sensor device.
Tesco snaps up digital music platform We7 for £10.8m
Tesco snaps up digital music platform We7 for £10.8m
by Daniel Farey-Jones
14 June 2012, 04:35PM
Tesco is investing further in entertainment with the £10.8m purchase of We7, a digital music service backed by former Genesis frontman Peter Gabriel.
Also in the news
APA drops 'publishing' to become Content Marketing Association
by Arif Durrani, 14 June 2012, 03:46PM
Facebook to introduce real-time bidding
by Maisie McCabe, 14 June 2012, 11:35AM
Peroni hands UK digital business to Holler
by Sara Kimberley, 14 June 2012, 09:00AM
Channel 4 unveils four new digital ad formats
by Maisie McCabe, 14 June 2012, 10:00AM
From the blogs
Twitter pushes the engagement message to tempt more advertisers #Twitter4brands
@gordonmacmillan
15 June 2012, 10:57AM
Some lessons for Sorrell and Government
Bob Willott
15 June 2012, 9:47AM
Medical melodies
Greg Taylor
15 June 2012, 9:14AM
Everything you know about digital measurement is wrong and this is what to do about it
Gary Angel
15 June 2012, 8:58AM
Eight out of ten Brits admit their social profiles are 'fake - Top 20 lies
Polly Becker
15 June 2012, 8:35AM
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