Friday, 1 June 2012

Marketing Daily - The age of the interim marketer - examining 'Generation Flux' marketers. Plus Umbro, Yorkie, BMI, and Relentless

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
The age of the interim marketer
David Benady,
01 June 2012
 

At a time of unprecedented technological change, traditional corporate hierarchies are under...

The age of the interim marketer
 
 
'Generation flux' marketers consider alternative career paths
Nicola Clark,
01 June 2012
 

Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and...

'Generation flux' marketers consider alternative career paths
 
 
The craft of arts sponsorships
Matthew Chapman,
01 June 2012
 

The end of a high-profile Orange deal suggests tough times for arts...

The craft of arts sponsorships
 
 
Nike puts Umbro up for sale
Nick Batten,
01 June 2012
 

Nike has announced plans to sell Umbro, the kit supplier to the...

Umbro: deal with Football Association to 2018
 
 
Yorkie makes shift from 'not for girls' positioning with new TV ad
Alex Brownsell,
01 June 2012
 

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in...

Yorkie: new ad campaign
 
 
BMI Regional to retain marketers after £8m sale
Loulla-Mae Eleftheriou-Smith,
01 June 2012
 

BMI Regional head of marketing Frank Mertens will keep his role following...

Ian Woodley: chairman of bmi Regional
 
 
Relentless recruits Professor Green as brand ambassador
Loulla-Mae Eleftheriou-Smith,
01 June 2012
 

Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand...

Professor Green: backs Relentless
 
 
Corona Extra embarks on heavyweight outdoor and digital drive
Gemma Charles,
01 June 2012
 

Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and...

Corona Extra: summer drive
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Fujifilm lifts digital spend by more than 40% to push into social
Sarah Shearman,
01 June 2012
 
Panasonic launches digital face-painting app for Olympics
Sarah Shearman,
01 June 2012
 
Chambord makes TV debut with E4's 'Revenge'
Gemma Charles,
01 June 2012
 
 
 
Blogs
 
 
One-size definitely does not fit all
Joe Marshall
 

Brands need to understand the needs of consumers as individuals to beat the competition, writes...

 
 
Love a grad this summer
Heather Westgate, TDA
 

News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
Shouting loud in a hoarse category
Jonathan Weeks
 

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...

 
 
Making Connections to Create Value
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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