Data and Direct Bulletin from Brand Republic - Lida, Facebook, Search Council, Canon

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lida's Mel Cruickshank appointed to top Wunderman UK role by Jeremy Lee 25 June 2012, 06:30PM Mel Cruickshank, the chief executive of Lida, has been poached by Wunderman to lead its UK operation. What Big Data means to marketers, and how to handle it by Graham Oakes 22 June 2012, 11:00AM The proliferation of data, in terms of variety as well as volume, poses a daunting challenge for marketers. 'Facebook will be more valuable than Google', says Havas leader by Arif Durrani 26 June 2012, 11:30AM Fears surrounding Facebook's initial $100bn IPO are short-sighted, as Mark Zuckerberg's social network is set to become more valuable than the $200bn behemoth Google, according to David Jones, global chief executive of Havas. Think BR: Opt-in to an opt-out audience by René Rechtman 27 June 2012, 08:30AM Advertisers need to think differently to engage the social generation, writes René Rechtman, senior vice president, AOL Advertising. Direct Marketing Association launches Search Council by Sarah Shearman 26 June 2012, 09:40AM The Direct Marketing Association (DMA) is launching a Search Council to recognise the crossover of the digital marketing channel into the territory of direct response marketing. Canon pioneers Eye Amplify NFC sites by Nick Batten 28 June 2012, 11:57AM Canon has become the first client to plan a campaign across Eye's Amplify sites, which transmit information from mobile phone interactions directly to out-of-home owner's clients. CREATIVE STRATEGY: Thai children demo a radical anti-smoking strategy by Simon S Kershaw 27 June 2012, 01:05PM To say I'm not a fan of smoking would be something of an understatement. And so I'm always on the lookout to celebrate good anti-smoking campaigns. Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. Send promotions, booking confirmations, reminders or news to help drive your business. Latest jobs Senior Account Director Recruiter Blueprint Partners Salary From £50k Location South West London Direct Marketing Product Executive Recruiter Future Publishing Salary £competitive with excellent benefits Location Bath SEO Link Strategist Recruiter Propel Salary £34000 - £40000 per annum + 40k Location London Direct Marketing Manager Recruiter LOVEFiLM Salary Competitive Location London Digital Project Manager-Big Name Brand! Recruiter Ad Lib Salary £ Competitive Location Wiltshire Account Director at Global Search Heavyweights PPC Recruiter Propel Salary £50000 - £65000 per annum Location City of London BR Insight Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports) We are dealing with a growing media landscape that’s becoming nois... What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports) So, affiliate marketing, it's been around for a while and has driven gre... Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports) Social media has changed the world as we know it by connecting people, i... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders