Wednesday, 6 June 2012

Marketing Daily - ISBA slams 'aloof' CIM for controversial child sexualisation report; plus Starbucks, VW, Nintendo, and Christian Louboutin

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
ISBA slams 'aloof' CIM for controversial ParentPort research
Matthew Chapman,
06 June 2012
 

Advertiser body ISBA has slammed the Chartered Institute of Marketing (CIM) for...

TV advertising: ISBA slams ParentPort research
 
 
Starbucks to support Emma Bridgewater mugs with digital offensive
John Reynolds,
06 June 2012
 

Starbucks is utilising social media and other digital channels to support its...

Ian Cranna: Starbucks marketing director (photo: Steve Orino)
 
 
VW appoints new marketing lead amid global reshuffle
Alex Brownsell,
06 June 2012
 

Volkswagen (VW) has appointed former Ford marketer Jürgen Stackmann to head up...

Jürgen Stackmann: new VW global marketing lead
 
 
Nintendo unveils content strategy for upcoming Wii U console
Matthew Chapman,
06 June 2012
 

Nintendo is partnering with content companies including Netflix to deliver a new...

Nintendo Wii U: reveals entertainment strategy
 
 
Martini and Christian Louboutin search for brand ambassador
Gemma Charles,
06 June 2012
 

Martini has launched a campaign to find a female star for its...

Christian Louboutin: teaming up with Martini
 
 
Kraft relaunches Dairylea with 'natural ingredients'
John Reynolds,
06 June 2012
 

Kraft has relaunched its flagship Dairylea product, now made with "natural ingredients",...

Dairylea: rolls out new recipe
 
 
Budweiser rolls out Track Your Bud push
Gemma Charles,
06 June 2012
 

Budweiser has launched an initiative called 'Track Your Bud', which enables consumers...

Budweiser: telling the story of the brewing process
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Capello Index to make comeback for Euro 2012
John Reynolds,
06 June 2012
 
Olympics has scared off TV advertisers, say media buyers
Maisie McCabe,
06 June 2012
 
Nivea deodorant in tie-up with Asos
Nick Batten,
06 June 2012
 
 
 
Blogs
 
 
Social Media is a game of chess
Richard Fullerton
 

The recent news that McDonald's is recruiting an army of friendly bloggers in the US...

 
 
The Power of Storytelling in Leadership
Brand Learning
 

This post is provided by Michele McGrath, Chief Operating Officer at Brand Learning , global...

 
 
One-size definitely does not fit all: brands need to understand the consumer as individuals
Joe Marshall
 

Brands need to understand the needs of consumers as individuals to beat the competition, writes...

 
 
Love a grad this summer
Heather Westgate, TDA
 

News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

eCRM Campaign Manager, GoodEgg Digital To £40k + Bonus & Benefits, Central London

Consumer Marketing Director, Faber & Faber Competitive, London

International Beverage Manager, Stopgap £40000 - £45000 per annum, South East England

Marketing Manager EMEA- International Television Distribution, Warner Bros Competitive, London

Acquisition Marketing Manager, Major Players £40000 - £50000 per annum, City of London

Business Director, Dynamic New Alliances £80K, London

TV Production Assistant, Emma & Rachael & You £25,000, Central London

Social Media Executive -Luxury fashion, 24 Seven Inc £20-26k, London

Associate Director - Quant, Trace c. £50,000 - £55,000 per annum + bens, Central London

Senior Digital Marketing Analyst- Global Brand - Finance, PFJ £50000.00 - £65000.00 per annum + Pension, Bonus + Benefits, London

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